Case Study: Nestle’s Maggi Kari Playable Ad Experience

Maggi Kari DCO – Weather Targeting Gamified Execution for Nestlé Philippines was recognized as a finalist in the Best Use of Personalisation category at the Mob-Ex Awards 2025, underscoring the campaign’s innovate The Innovative Playable Ad Experience: DCO Weather Mini Game Maggi, a beloved household brand, faced the challenge of promoting its new Maggi Kari instant noodles (with 12 signature Asian spices) in a way that felt personally relevant to a broad audience (Male/Female, ages 18–44). THE OBJECTIVE The objective was clear: drive brand awa