News

AnyMind Group acquires Japan-based influencer network, GROVE

SINGAPORE - 8 January 2020 - AnyMind Group, a technology provider for the advertising, influencer marketing and human resource industries, has today announced a strategic agreement with Japanese media company, Space Shower Network Inc. (TSE: 4838, hereinafter Space Shower Network). As part of the agreement, AnyMind Group will acquire 91,600 shares (at 51% ownership) of GROVE Inc. (hereinafter GROVE), a Japan-based influencer network owned by Space Shower Network. This is AnyMind Group’s fourth acquisition globally, and second acquisition in Japan.

The a

Case Study

Influencer Marketing

Dec 27, 2019

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and

Case Study

Influencer Marketing

Dec 27, 2019

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.

Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Dec 27, 2019

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

Indonesian-based telecommunications company, Smartfren, ran an award-winning influencer marketing campaign with CastingAsia, the influencer marketing vertical of AnyMind Group.

Smartfren received an award from the ICMA (Indonesia Content Marketing Award 2018) for the best creative content in influencer marketing implementation, with the name #IndonesiaGueKeren.

The two-month campaign comes with the objective to elevate awareness for the “Smartfren Unlimited Promo” campaign, with 17.8 million 4G LTE subscribers on its books, up from 12.3 million at the

Blog

AnyMind Group

Dec 20, 2019

AnyMindFamily Stories Pratan Thinsomchaisin : no matter what you try, it’s a win-win situation, you either win or you learn.

Hello everyone, I’m Pratan Thinsomchaisin, Senior Executive in the Culture Development department for AnyMind Group, based in Bangkok.

I joined the company since the first day Kosuge Sogo and Otohiko Kozutsumi, the company’s founders, established AdAsia Holdings (now AnyMind Group). Back then we only had five people including Sogo himself. Prior to that, I worked at Sogo’s previous company MicroAd and was invited to join his new company.

Despite my degree in Architecture, my work after graduation was never related to my field of study. I can say thou

Nov 20, 2019

News

AnyMind Group acquires Japan-based influencer network, GROVE

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

AnyMindFamily Stories Pratan Thinsomchaisin : no matter what you try, it’s a win-win situation, you either win or you learn.

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

AnyMindFamily Stories Pratan Thinsomchaisin : no matter what you try, it’s a win-win situation, you either win or you learn.

CastingAsia signs strategic partnership with influencer marketing company, GROVE

Forbes Japan selects AnyMind Group’s CEO and co-founder, Kosuke Sogo, as one of the top 20 entrepreneurs in 2020

AnyMind Group celebrates International Women’s Day

AnyMind Group partnered with SITEC in Malaysia : KOL and influencer marketing strategy 2019

AnyMind Group continues its growth in the Philippines

AnyMind Group at Social Media Week Manila : the evolved influencer marketing landscape

CastingAsia launches AnyStyle.Tokyo to tap on increased interest in Japan travel

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