News

D2C outdoor brand ARAKA to launch new products

AnyMind Group, an end-to-end commerce enablement company, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have today announced that ARAKA, a direct-to-consumer outdoor brand produced through AnyMind Group’s D2C offerings and created by UUUM’s exclusive creator Tsuriyokadesyou, will be making available for sale again the ARAKA JIG2.0, an updated version of the standard lure ARAKA JIG that sold out immediately after its launch, and will be launching the ARAKA BAMBOO SUNGLASSES, which use b

Case Study

Publisher Growth

May 23, 2023

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

Background

When app publishers look to monetize users, apart from having foundational knowledge about user monetization, the most common problems that they encounter are having limited engineering resources, the inability to process or maintain advertising demand in real-time, and keeping up with the latest advertising technology. AnyMind Group’s offerings for publishers look to solve just that, and more - providing publishers with in-market expertise and resources for user monetization and app growth strategies. In addition, publishers also leverage on

Press Release

E-commerce & D2C

May 23, 2023

AnyMind Group-powered D2C brand Lil Ambition to hold first pop-up store in Kyushu, Japan

AnyMind Group, an end-to-end commerce enablement company, together with M-YOU Corporation, have announced today that Lil Ambition, a direct-to-consumer brand by popular live streamer Momochi, will be holding its first pop-up store in the Kyushu region at Fukuoka PARCO in Tenjin, Fukuoka for two days on June 3, 2023, and June 4, 2023.

At the pop-up store, selected items from the Lil Ambition 2023 Summer Collection, including one-piece dresses and knitted tops, will be made available for sale, together with popular items that are already on sale on t

Blog

Influencer Marketing

May 22, 2023

What the 3rd evolution of influencer marketing holds for marketers in Taiwan – #AnyMindExpertOpinion

In this article, Wing Lee, GM of Taiwan, AnyMind Group, shares with us the evolution of influencer marketing in Taiwan, unpacks several trends happening in Taiwan, and what marketers should know to be successful in influencer marketing today.

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Influencer marketing in Taiwan has evolved over the years, and we are about to enter the third evolution of influencer marketing here in Taiwan. One that promises to be highly attributable, shoppable and results-driven, and provides businesses with the ability to capture a growing diaspora of con

People

AnyMind Group

May 22, 2023

How it’s like working in AnyMind’s Account Strategy Team in Indonesia

Can you explain what the Account Strategy department is like?

At AnyMind Group, Account Strategy falls under the Digital Marketing business to support the business development team. For clients who prefer a more catered approach, we help them with the execution of paid digital media campaigns on platforms such as our own proprietary platforms such as AnyDigital Premium Marketplace and POKKT, but also 3rd-party platforms too when needed. This includes supporting programmatic ads from campaign setup, optimization, troubleshooting, reporting to analysis,

Press Release

E-commerce & D2C

May 19, 2023

D2C innerwear brand Fukujyugaibou launches 3rd collection and holds pop-up stores in Fukuoka and Osaka

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese direct-to-consumer (D2C) innerwear brand, Fukujyugaibou, will launch its third apparel collection. To commemorate the launch of the brand’s third collection, the brand will hold pop-up stores in Fukuoka (June 17-18, 2023), and Osaka (June 24-25, 2023). The new collection will be available for sale at the brand’s official online store from June 27, 2023, at 7:00 P.M. Japan Standard Time.

Fukujyugaibou is a D2C brand created by Air, who is part of the Japanes

AnyMind Group

May 16, 2023

News

D2C outdoor brand ARAKA to launch new products

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

AnyMind Group-powered D2C brand Lil Ambition to hold first pop-up store in Kyushu, Japan

What the 3rd evolution of influencer marketing holds for marketers in Taiwan – #AnyMindExpertOpinion

How it’s like working in AnyMind’s Account Strategy Team in Indonesia

D2C innerwear brand Fukujyugaibou launches 3rd collection and holds pop-up stores in Fukuoka and Osaka

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

AnyMind Group-powered D2C brand Lil Ambition to hold first pop-up store in Kyushu, Japan

What the 3rd evolution of influencer marketing holds for marketers in Taiwan – #AnyMindExpertOpinion

How it’s like working in AnyMind’s Account Strategy Team in Indonesia

D2C innerwear brand Fukujyugaibou launches 3rd collection and holds pop-up stores in Fukuoka and Osaka

AnyMind Group X Campfire (Taiwan)! AnyMind Group’s Taiwan creator “Campfire” holds fan camp for the first time

Meet Cassilda Lee, Senior Account Executive, Singapore

Meet Hui Ling Wong: Senior Finance Manager, Singapore

Meet Sofian: Senior Content Producer, Malaysia

Meet Olivia Yu: Finance Executive, Malaysia

Meet Hannah Wang: Senior Account Strategist, Singapore

We’ve launched an additional office space in Jakarta

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