News

AnyMind Group completes acquisition of Vietnamese live commerce agency, Vibula

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completed acquisition of Vietnam-based live and social commerce agency, Vibula,first announced on April 25, 2025.

Vibula was founded by Quang Vinh and Nhu Y in Ho Chi Minh City, Vietnam, in 2021, and provides brands with services for social commerce, live commerce, e-commerce store management and e-commerce campaign management. The company also has a network of influencers for affiliate marketing and live hosts in Vietnam, along w

Blog

E-commerce & D2C

Sep 3, 2025

The AI-Native Advantage: How Human-AI Hybrids are Redefining Commerce

The future of business is not just about using AI, it's about becoming “AI-native.” This represents a fundamental shift where artificial intelligence is not merely a tool but the core DNA of an enterprise, driving operations, strategy, and innovation. At AnyMind Group, we are pioneering this transformation, building the future of commerce on a foundation of intelligent, human-AI collaboration.

Unlike businesses that simply add AI features to existing systems, an AI-native company is built with AI as its architectural blueprint. This is not about r

Press Release

Publisher Growth

Sep 3, 2025

AnyMind Group launches AI ad optimization feature on AnyManager, cutting app ad operations workload by 84%

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the addition of a new AI Optimization feature for app developers on its media and mobile app growth platform, AnyManager

. In testing, the AI feature reduced operational workload by 84% while maintaining ad revenue.

Developed using ad monetization data from over 350 apps that AnyMind Group supports, along with operational expertise, the AI Optimization feature automates settings and adjustments traditionally handled manually by ad

Press Release

E-commerce & D2C

Aug 29, 2025

AnyMind Group Partners with MUSCAT GROUP to Build New Brand Growth Model

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a strategic partnership with MUSCAT GROUP Inc.

, a Japan-based brand production company. The collaboration will combine MUSCAT GROUP’s expertise in social-first brand building with AnyMind Group’s technology platforms and global network, enabling the creation of a new co-creation model that supports brand growth across online and offline channels.

Through this partnership, the two companies will jointly develop integrated marketing mode

Press Release

Influencer Marketing

Aug 29, 2025

AnyMind Group acquires Japan-based creator studio for the beauty industry, NADESIKO

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the acquisition of all shares of NADESIKO Inc.

, a Japan-based creator studio specializing in short-form beauty content and marketing. This marks AnyMind Group’s 12th acquisition globally (including the acquisition of Vibula, which is expected to be completed in Q3 2025), and its 6th acquisition in Japan.

NADESIKO brings strong expertise in social marketing for the beauty industry, including leadership in the short-form video marke

Blog

E-commerce & D2C

Aug 28, 2025

Live Commerce is the Shortcut to Winning Customers in 2025 and Beyond

In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping marathon that generated USD 2 million in sales. That translates to two products sold every second.

According to Grand View Research, the live commerce sector will continue to expand rapidly, with a compound annual growth rate (CAGR) of 32% from 2024 to 2030. By 2030, the market is expected to reach approximately USD 77.89 billion.

Selling real-time, at scale, will be the new frontier of commerce in APAC.

The new frontier of shopping

At its core, live commerce is a dynamic comb