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Singaporeans are 62% more likely to respond to influencer content

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released the Singapore Digital Landscape 2025 report, a focused analysis of consumer behaviors and marketing performance within Singapore’s continuously evolving digital economy.

This report utilizes hypotheses derived through first-party data collected through AnyMind’s proprietary platforms: AnyTag (influencer marketing), POKKT (mobile marketing), AnyDigital (digital advertising), and AnyX (e-commerce). Through InQognito Insights, the hypotheses forme

Blog

AnyMind Group

Oct 10, 2025

A New Chapter in Jakarta: Unveiling Our Workspace of the Future.

Innovation. Technology. Sustainability. Cultural Synergy. These aren't just buzzwords; they're the foundational pillars of our brand-new, expansive 2400 square meter office space, designed to redefine what a modern workspace can be at AnyMind Group's office in Jakarta, Indonesia. We believe that an office should be more than just a place to work; it should be a dynamic ecosystem that inspires creativity, fosters collaboration, and champions the well-being of every individual.

Our new space is a vibrant reflection of the blend of cultures that make

Press Release

AnyMind Group

Oct 9, 2025

AnyMind Group releases its 2025 Vietnam Digital Landscape report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today announced the release of the Vietnam Digital Landscape 2025 report. The report offers marketers and businesses actionable insights to navigate Vietnam’s increasingly complex digital economy, providing an in-depth examination of consumer behavior and marketing effectiveness.

The Vietnam Digital Landscape 2025 report leverages hashed first-party data from AnyMind Group’s proprietary platforms, including AnyTag (influencer marketing), POKKT (mobile marketing), AnyD

Blog

E-commerce & D2C

Oct 9, 2025

The Future of Online Shopping: Live Streaming & Short Videos as Game Changers

Today, consumer shopping behavior in Indonesia has changed significantly. From merely browsing product photos, more and more people are now looking for recommendations and shopping experiences through short videos and live streaming. This trend is not just hype—it has become a core strategy for brands and businesses to connect with consumers more closely.

According to a report from Statista, the short-form video market in Indonesia is projected to reach USD 1.99 billion by 2025. This figure highlights the massive consumption of short-form video conten

News

Press Release

AnyMind Group

Oct 9, 2025

AnyMind Group Unveils “Thailand Digital Landscape 2025” Revealing the evolving behavior of modern Thai consumers with increasingly complex purchase journeys

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released the “Thailand Digital Landscape 2025” report. The study explores the behaviors and preferences of Thai consumers in the digital era and reveals that the consumer purchase journey has become more complex and non-linear. Rather than following a traditional marketing funnel, it now consists of interconnected ‘touchpoints’ across the online ecosystem, shaped by evolving media consumption patterns.

The report is based on a mixed-method analysis, lever

Press Release

AnyMind Group

Oct 8, 2025

AnyMind Group Launches GCC Digital Landscape 2025 Report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today unveiled its comprehensive GCC Digital Landscape 2025' report, spotlighting how consumers across the GCC market to discover, consider, and convert in a fast-evolving, digitally fragmented environment.

Leveraging proprietary first-party data from AnyMind’s platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), alongside a consumer survey of 530 respondents across Saudi Arabia and the UAE, the rep