2025 insights into how consumers in India discover, evaluate, and buy across mobile, social, influencer, and e-commerce platforms.
India’s digital evolution is not just growing—it’s reshaping the way brands and consumers interact. What was once a linear path to purchase is now a constellation of touchpoints, where discovery begins with a scroll, curiosity is shaped by creators, and decisions are made across ecosystems that blur entertainment, commerce, and community.
This exclusive report combines first-party data from proprietary platforms—AnyTag (influencer marketing), POKKT (mobile marketing), AnyDigital (digital marketing), and AnyX (e-commerce)—layered with consumer perspectives from 615 urban Indian respondents across Delhi, Mumbai, and Bangalore via InQognito Insights. Together, these reveal the evolving anatomy of India’s digital decision-making and how brands can succeed in this hyperconnected environment.
Inside the report, you’ll gain insights into:
- The top-performing media and ad formats across each stage of the funnel
- How video, influencer-led content, and in-game ads are shaping awareness and consideration
- Which formats and placements drive the strongest conversions in e-commerce
- Consumer preferences on timing, content, and digital touchpoints in India
- Actionable strategies for marketers, media planners, and e-commerce leaders navigating India’s digital economy
Whether you’re in marketing, e-commerce, media, or strategy, this report equips you with the clarity to plan smarter campaigns, unlock growth, and stay ahead of India’s fast-shifting consumer landscape.
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