We are proud to celebrate over three years of impactful collaboration between AnyMind Group and Digital Turbine, a partnership that has steadily evolved into a critical driver of monetization success for mobile publishers across Asia. What began as a one-off partnership opportunity has now transformed into a robust and expanding relationship fueled by shared goals, close collaboration, and continuous innovation.
Helen Chen
Director of Publisher Sales, APAC, Digital Turbine
AnyMind has been an exceptional partner in helping us scale across Asia. Their agility, on-the-ground expertise, and deep commitment to publisher success have played a key role in driving record eCPMs and sustainable growth in the region.
Accelerating Growth Since 2022
Our journey with Digital Turbine began in April 2022, when we first partnered to maximise the app revenues of top mobile publishers in Singapore and Malaysia through the integration method on AnyManager SDK. Although the integration initially involved a small number of apps, the close cooperation between both teams quickly translated into strong performance gains and a noticeable uplift in revenue for those early adopters.
Encouraged by the results, we deepened the partnership in 2023, scaling the integration across more publishers and optimizing delivery. From a starting point of just two apps in 2022, Digital Turbine is now integrated across a wide spectrum of publishers in key Asian markets, including Japan, Vietnam, Thailand, Indonesia, India, the Philippines, Taiwan, Malaysia, Singapore, and South Korea. As a result, revenue generated through Digital Turbine saw a year-over-year increase of more than 87% compared to 2022.
The momentum has continued into 2024, with the number of integrated apps growing by over 400% and impressions delivered through DT Exchange increasing by 137% year-over-year. This sharp growth demonstrates not only Digital Turbine’s expanding footprint across our publisher base but also the performance value it consistently brings to our ecosystem.
What This Partnership Means for Publishers
For publishers, this partnership translates directly into higher yield, improved operational efficiency, and faster access to innovation. With Waterfall and Open Bidding options available, AnyMind can help publishers optimize accordingly to what best fits their monetization strategy.
As a result, publishers across Asia, whether in Japan, Vietnam, Thailand, Indonesia, or beyond, are able to benefit from:
- Better competition for ad inventory
- Higher fill rates and eCPMs
- Proactive, responsive support
- Continuous performance analysis and improvement
This partnership isn’t just about scale; it’s about sustainable, publisher-first monetization growth.
Rapid Growth and Strong Performance in Japan
Japan represents one of the most dynamic growth markets in our work with Digital Turbine. Since mid-2023, we’ve steadily ramped up integrations in the region, growing from just one publisher in May 2023 to over 60 by mid-2025. This rapid expansion has resulted in a nearly 10-fold increase in total revenue from 2023 to 2024, with continued strong momentum into 2025. At the same time, average CPMs climbed 1.6x since 2022, demonstrating increasing demand and stronger competition for Japan-based inventory.
This growth underscores the strategic value of our collaboration with Digital Turbine: delivering scalable, high-quality monetization while enhancing the value of publisher inventory in one of Asia’s most premium mobile markets.
Collaboration That Drives Results
The strength of our partnership with Digital Turbine goes beyond performance metrics; it’s grounded in trust, responsiveness, and shared ambition. The Digital Turbine team consistently demonstrates a deep commitment to publisher success. They regularly review publisher performance, provide strategic suggestions like adding new pricing layers or adjusting floors, and offer swift support when it comes to ad blocking, technical issues, or performance troubleshooting.
We engage in regular, in-depth discussions around optimization strategies and always find the Digital Turbine team proactive and agile, helping us unlock more value for publishers with every integration.
Looking Ahead: Deeper Integration, Broader Impact
As we move forward, we’re committed to further deepening this partnership, exploring new capabilities, driving even greater scale, and delivering best-in-class monetization for our publishers. The journey with Digital Turbine has been one of consistent growth and shared success, and we’re excited about the possibilities that lie ahead.
