We are excited to celebrate seven years of a transformative partnership with Equativ, a relationship that has evolved and grown stronger over time. Starting from modest roots and evolving into a pivotal strategic partnership, this journey has been defined by creativity, achievement, and a mutual dedication to enabling publishers throughout Asia.
Céline Gauthier-Darnis
EVP MENAT & APAC, Equativ
From the very beginning, AnyMind has been more than a client — they’ve been a trusted partner who shares our vision for empowering publishers and driving innovation. Over the past seven years, our collaboration has unlocked new opportunities, expanded market reach, and delivered measurable impact for publishers across Asia. The synergy between our teams is a testament to what can be achieved through transparency, trust, and a shared commitment to excellence.
Expanding the Equativ Integration Over Seven Years
Our journey with Equativ began in mid-2018 when we first leveraged their advertising demand to facilitate direct deals for selected advertisers. Initially, the integration was focused primarily on targeted, direct campaigns. As we recognized the full capability of Equativ’s tech, we looked to broaden the partnership.
At the end of 2019, we took a significant leap forward and began integrating Equativ into our Header Bidding wrapper, solidifying Equativ as one of our strongest header bidding partners.
At that time, fewer than 200 publishers were monetizing with Equativ. As of today, that number has increased more than fivefold, now exceeding 700 websites. This growth spans diverse markets across Asia, and is driven by the collective efforts of multiple AnyMind units, including FourM in Japan, Acqua Media in Greater China, POKKT and our publisher growth teams across Southeast Asia, all collaborating closely with Equativ to maximize monetization outcomes for publishers in each region.
As positives emerged, the integration quickly scaled, facilitated by our proprietary Header Bidding wrapper. This allowed us to bring Equativ’s powerful demand to a larger number of publishers at a faster pace.
In October 2023, we strengthened the partnership by integrating Equativ into Open Bidding alongside Header Bidding. This new phase of the partnership expanded our ability to deliver a more diversified demand mix, resulting in better performance and more robust monetization for our publishers.
Throughout these years of progressive integration, over 700 websites across Asia have benefitted from the combined power of AnyMind’s local expertise and Equativ’s advanced monetization platform. With each year, we’ve seen increasing adoption, helping more publishers leverage the full potential of this partnership.
Continuous Growth Through Close Collaboration
Our journey with Equativ has been defined by not only growth, but also continuous collaboration. Beyond the impressive results, this partnership has flourished thanks to our mutual commitment to innovation and performance. We’ve been working closely together on a daily basis, optimizing Equativ’s performance across our publisher network and fulfilling publisher requests around creative quality and controls.
In 2024, we took this collaboration further by enabling Equativ’s outstream demand via Header Bidding, unlocking new revenue streams for our publishers. And at the start of 2025, AnyMind was part of Equativ’s beta testing of the new Prebid version to enhance header bidding performance even more.
Equativ has also been a trusted partner for direct campaigns and PMP deals, where we collaborate closely to optimize delivery, troubleshoot issues, and ensure advertiser KPIs are met with seamless execution.
This hands-on partnership has allowed us to continuously evolve, adapt, and scale together, fueling not just business growth but deeper trust and shared success.
Here’s to More Success Together!
Looking ahead, AnyMind is excited to explore integration possibilities with Maestro by Equativ, a new programmatic curation platform designed to empower media buyers with powerful, transparent, and customizable curation capabilities. We see strong potential in leveraging Maestro by Equativ to enhance targeting, streamline deal execution, and deliver even more value to advertisers and publishers.
This aligns perfectly with our ongoing mission to connect the right demand with the right inventory, and we look forward to unlocking new synergies with Equativ as we explore this innovation together.
On behalf of the entire team at AnyMind Group, we extend our heartfelt thanks to Equativ for the incredible partnership over the last seven years. We’re eager to continue breaking new ground, achieving even greater milestones, and celebrating the success of our publishers together in the years ahead.
About Equativ
Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries. Learn more at Equativ.com.
