Case Study
Digital Marketing
Apr 17, 2025
Award-Winning Engagement: How POKKT Powered the “KFC The Box X PUBG” Campaign’s Success
In today's competitive digital landscape, brands must innovate to capture consumer attention. KFC Thailand recognized this need and partnered with AnyMind Group to leverage the company’s expertise in crafting engaging digital experiences. The resulting "KFC The Box X PUBG" campaign, a collaboration with the global gaming phenomenon PUBG Mobile, not only successfully drove awareness for a limited-time, but also garnered industry recognition, earning a Silver award in the Gaming, Gamification & E-Sports category at the MMA SMARTIES Thailand 2024. This
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