Jul 27, 2021
[TechBlog] AnyTag’s lookalike modelling of influencers function
Hi, this is Koshimizu, I’m a data scientist working at AnyMind Group.
We recently launched a new feature on our influencer marketing platform, AnyTag, called lookalike modelling of influencer, which allows marketers to search and obtain similar influencers.
In this article, I will introduce the algorithm of this lookalike feature, as well as the model training and deployment workflow.
■ What is the lookalike modelling function?
Similar influencers displayed on AnyTag’s influencer search page
The platform’s lookalike modelling function utilizes Any