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2022 influencer marketing report for Malaysia

Malaysia remains a hot market for influencer marketing, with influencers, content and brands doing influencer marketing continuing to grow and mature in the past year.

In this report, we look at the hottest influencer verticals in Malaysia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Malaysia in terms of platforms, influencer categories and median engagement rates.

Our objective is to help marketers make i

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Influencer Marketing

Jan 18, 2022

2022 influencer marketing report for the Philippines

The Philippines continues to grow as a market for influencer marketing, with a highly-social population that is mobile-first and sports a high social media usage penetration rate.

In this report, we look at the hottest influencer verticals in the Philippines, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in the Philippines in terms of platforms, influencer categories and median engagement rates.

Our objective

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Influencer Marketing

Dec 2, 2021

2021 influencer marketing report for Vietnam

Even though influencer marketing continues to grow and evolve in Vietnam, it still remains a tricky market for marketers. On the other hand, we’re starting to see influencers and content creators come into their own. As the market continues to evolve, marketers need to continue staying on trend to succeed.

In this report, we look at the hottest influencer verticals in Vietnam, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer ve

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Influencer Marketing

Nov 24, 2021

2021 influencer marketing report for India

India is one of the most diverse and growing markets in the world, with a social media population of 448 million users and a 21.2% year-on-year growth rate.At the same time, influencer marketing in India is a growing space, and one that is expected to stick in the coming years.

In this report, we look at the hottest influencer verticals in India, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in India in terms of p

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Influencer Marketing

Nov 24, 2021

2021 influencer marketing report for Indonesia

Indonesia is a rather unique market for influencer marketing - from most-favoured social media platforms for influencers, to the way these social media platforms are used. One thing is for certain though, influencer marketing continues to be on a positive trajectory in Indonesia, for both marketers and influencers.

In this report, we look at the hottest influencer verticals in Indonesia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest i

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Influencer Marketing

Nov 2, 2021

2021 influencer marketing report for Thailand

Thailand is one of the hottest markets in Southeast Asia for influencer marketing, providing brands with a means of further engaging target customers and the general public. A combination of an ease of access to social media, high social media usage rates, and social media platforms becoming a key source of information for Thai consumers, it’s no wonder that influencer marketing has just taken off.

In this report, we look at the hottest influencer verticals in Thailand, the most-favoured platforms by influencers, influencer category breakdown, and m