Indonesia’s digital economy is booming, creating immense opportunities but also significant challenges. The landscape is fragmented, with consumers engaging across a wide array of disjointed touchpoints from social media and e-commerce to live commerce. The traditional marketing funnel has evolved into a dynamic network of interactions, demanding a more integrated and responsive approach from brands. To succeed, you need to understand these shifting consumer behaviors and turn complexity into a competitive advantage.
What’s Inside the report?
- How purchase decisions are made today: Purchase decisions in Indonesia now span multiple platforms and are heavily influenced by real-time content, peer recommendations, and targeted advertising.
- Leverage the Right Channels: In-game advertising is highly effective for sparking awareness, while word-of-mouth and direct-to-consumer (D2C) channels are powerful for driving purchases.
- Why video dominates the funnel: Short-form videos, especially from influencers, are the top format for generating awareness. For the consideration phase, video ads, livestream ads, and shoppable ads deliver the highest engagement.
- Understand Your Audience: Generation Z is leading digital consumption in Indonesia, making them a critical audience for market growth and cultural relevance. The workforce is young, with a strong, upwardly mobile middle and upper class.
These are just a glimpse of what’s inside the Indonesia Digital Landscape 2025 Report, powered by AnyMind’s first-party data from our ecosystem of platforms, including AnyDigital (digital marketing), AnyTag (influencer marketing), POKKT (mobile marketing), and AnyX (e-commerce), layered with consumer insights from Indonesian audiences through InQognito Insights.
Why does this report matter to you?
Whether you’re in marketing, e-commerce, media, or strategy, these insights will help you:
- Build campaigns that align with real Indonesian consumer behavior.
- Choose the platforms and content formats that actually convert.
- Optimize your media spend with data-backed strategies.
- Unlock growth and stay ahead of the competition in one of the world’s most dynamic digital economies.
Ready to unlock your brand’s potential in Indonesia?
Download the report today!
