Press Release
E-commerce & D2C
May 15, 2023
Idol Group FRUITS ZIPPER’s Yui Sakurai becomes brand model for D2C fragrance brand Shefar
AnyMind Group, an end-to-end commerce enablement company, has today announced that Yui Sakurai, a member of Japanese idol group FRUITS ZIPPER, will be the brand model of direct-to-consumer (D2C) fragrance brand Shefar from May 20, 2023 to June 9, 2023. The new visuals titled: “Shefar × YUI SAKURAI ~AIne's other stories~” will be available on the Shefar official online store and official social media channels.
Shefar is a D2C fragrance brand launched in October 2021 and produced by Japanese musician and influencer, Noah Sato. The brand and products a