News

LVL UP: Our Philippines team’s first affiliate-driven gathering

About LVL UP: Transforming Social Commerce with Next-Gen Connection

AnyMind Group’s first affiliate-driven gathering LVL UP – “Leveling Up Social Commerce With UGC” – marked an exciting breakthrough in the Philippines for the creator economy. Held as an interactive, one-day social gathering, LVL UP brought together a vibrant mix of affiliates, content creators, influencers, brands, and partners to unlock new growth opportunities in social commerce. This event is a testament to AnyMind's Group commitment to building strong partnerships within the creat

Blog

Digital Marketing

Nov 19, 2024

How AnyDigital Premium Marketplace effectively boosts consumer mindshare

Interactive ads are now a mainstay in enabling the extension of user interaction time and increasing user affinity. The key lies in the customizable nature of interactive ads, making them more captivating than static ads and fostering deeper connections with target audiences.

Looking for this kind of high-interaction impact? AnyDigital Premium Marketplace’s (APM) fully customizable interactive ads are your best choice! Unlike "template" ads, we build unique interactive experiences from scratch based on brand requirements. From interaction design to vi

Event

Digital Marketing

Nov 18, 2024

XHS Expansion Playbook: Trend, Strategy and Navigating Compliance

Exploring the emerging trend on XHS (Xiaohongshu) in China, where a growing interest in Japan as a travel destination is creating a unique opportunity for Japanese brands to expand their presence. As Chinese consumers share travel tips, experiences, and product recommendations, Japanese brands can leverage this trend to engage with new audiences. However, success in China requires more than just capturing trends—it involves navigating the complexities of China's online compliance regulations. 

This workshop also covers essential compliance req

Blog

Digital Marketing

Aug 28, 2024

Dentsu Day 2024: AnyMind Group Unveils the Future of Marketing and commerce with AI

On August 23rd, AnyMind Group held a much-anticipated Dentsu Day event in Bangkok, Thailand, under the theme “AI is Here. The Future is Now”

The event was a deep dive into how artificial intelligence (AI) is revolutionizing the future of marketing and e-commerce. As one of our valued partners, Dentsu is a Japanese multinational company specializing in advertising and public relations, and has been supported by AnyMind Group with the latest technological tools, digital marketing strategies, app advertising, and e-commerce solutions.

Th

Blog

Digital Marketing

Aug 16, 2024

Opening up the hood of our digital marketing offerings: effective advertising solutions – AnyMind Group’s APM and POKKT for web and mobile ads to drive performance and branding

One of the core tenants of BPaaS is in providing powerful technology alongside effective operational support. As a company that started off serving marketers and advertisers, our digital marketing technology continues to evolve and grow.

In this article, we will open up the hood on our AnyDigital Premium Marketplace (APM) and POKKT designed to empower advertisers with precise targeting, high-impact ad placements, and comprehensive audience engagement capabilities.

Let’s jump right in.

AnyDigital Premium Marketplace (APM)

APM allows advertisers to s

Blog

Digital Marketing

Jul 23, 2024

Exploring Addressable Marketing at Dentsu DECODE from AnyMind Group’s Perspective

On July 4th, AnyMind Group had the opportunity to be one of the sponsors at the Dentsu DECODE Accessibility event. The event was held under the theme "Panel Discussion: Addressable Marketing In Action" and featured a session titled "How to Make Use of Targeted Advertising to Create Maximum Business Impact." The session discussed methods for targeted advertising to drive business growth. Representatives from various sectors, including companies from different industries, media, and agencies, participated to share their perspectives and experiences.

Rea