News

Exploring the Future of Advertising in the “Mobile Gaming” Era with AnyMind at Adman Awards & Symposium 2025

Gaming is no longer just about playing. It has become an integral part of daily life and a massive marketing opportunity. Recently, AnyMind Group had the honor of joining a panel discussion at Thailand’s premier advertising event, Adman Awards & Symposium 2025, held under the theme “The Future of Advertising is Humanity” and organized by the Advertising Association of Thailand (AAT).

Umamont Sirilaksanaporn, Vice President of Influencer Marketing at POKKT, led the team alongside leading brand partners such as Tao Kae Noi and True Corporation to sha

Press Release

Digital Marketing

Nov 26, 2025

AnyMind Group secures wins at SMARTIES™ Philippines 2025

MANILA, Philippines – 25 November 2025 –

AnyMind Group [TSE:5027],

a BPaaS company for marketing, e-commerce, and digital transformation, has today announced that it has been awarded bronze for the

“Gaming, Gamification & E-Sports” category and the “Brand Experience” category at the

MMA SMARTIES™ Awards Philippines 2025.

The awards recognize companies that have demonstrated outstanding innovation and technological excellence in driving effective business growth.

This recognition follows a strong track record in recent year

Blog

Digital Marketing

Nov 19, 2025

Navigating Indonesia’s Digital Maze: A Guide to the New Consumer Journey

Indonesia's digital economy is a powerhouse—a rapidly growing and vibrant landscape. But for brands, this growth has created a new challenge: fragmentation. Consumers now engage with brands across a complex web of social media, marketplaces, D2C sites, and live commerce, making the path to purchase more complicated than ever.

The old marketing funnel is evolving. To win, brands must understand how today's hyperconnected Indonesian consumer discovers, evaluates, and buys. Based on the "Indonesia Digital Landscape 2025" report, here is a clear, data-d

Press Release

Digital Marketing

Nov 7, 2025

AnyMind Group and InQognito Insights unveil “Beyond Panels” at ESOMAR Trends Horizon 2025

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, together with InQognito Insights, today announced the presentation of their latest research paper titled

“Beyond Panels: Unlocking Consumer and Brand Insights through In-Game Audiences” at the ESOMAR Trends Horizon 2025 event taking place on November 5–6 in Washington, D.C.

ESOMAR is the world's leading association for insights, analytics, and data professionals, representing over 5,000 members across 130+ countries. Its global events, such as Trends Horizon

Case Study

Digital Marketing

Oct 28, 2025

AnyMind’s Mobile Marketing Campaign Drives 3.5X Gen Z Engagement

The Challenge

Boomer, a beloved gum brand known for its playful and wacky personality, faced a critical disconnect with India's younger audience. While older generations remembered the brand fondly through nostalgic TV commercials, Gen Z consumers had moved beyond traditional advertising. They expected interactive, fun, and engaging experiences that felt relevant to their fast-moving digital lives. The brand needed to bridge the gap between nostalgic recognition and modern relevance, finding a way to translate their established playful identity into

Case Study

Digital Marketing

Sep 19, 2025

Aptamil Advance Junior 3 Builds Parent Consideration with 13.6% Engagement Rate via AnyMind’s AR Experience

Breaking Through the Noise In the crowded formula market, clinical claims and nutritional charts blur into sameness. Every brand promises immunity, growth, or development, until parents are left more overwhelmed than assured. For Aptamil Advance Junior 3, The challenge wasn’t about adding another loud claim; it was about driving deeper brand consideration by rethinking how parents come to believe in a product at all. The insight was disarmingly simple: parents don’t want to be told; they want to experience. Trust grows not from instruction, but from disc