Case Study

Knorr Leveraged Influencers and Targeted Mobile Marketing to Drive 3.8M Reach This Ramadan

In Malaysia, the month of Ramadan represents a deeply sacred period of fasting, devotion, and reflection for the Malay community, culminating in the joyous celebrations of Hari Raya Aidilfitri. At the absolute center of these festive traditions is food—reunion dinners, breaking of fast with loved ones, and open houses where generations gather around the table. However, this creates a high-pressure environment for home cooks tasked with delivering perfect traditional feasts. Compounding this challenge, consumers are exposed to an overwhelming volume of fe