Case Study

ANYMIND GROUP x BONCEPT: From Zero to Top 100 on TikTok Shop in 5 Months

1. Context & Challenge: Building a Brand from Scratch Vietnam’s beauty market is experiencing rapid growth, reaching over VND 15 trillion in quarterly e-commerce value. This growth has been accompanied by a surge in digital content, including advertising, reviews, and livestreams across platforms. However, more information does not lead to easier decisions. It raises the bar for trust with product suitability and safety becoming top priorities, especially when it comes to skincare products from new and unfamiliar brands. For BONCEPT - a new brand unde