AnyMind Group Selected for KOCCA’s Global Game Business Support (GSP) Project

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has been selected for the Global Game Business Support (GSP) project, spearheaded by the Korea Creative Content Agency (KOCCA), a government organization that oversees and coordinates the promotion of the Korean content industry.

The GSP project is a government-led initiative that aims to empower Korean game developers by providing them with the necessary tools and funding to succeed in international markets. With over US$50 million in total funds available, the program significantly reduces marketing and localization costs for developers. The GSP selection allows AnyMind to support game developers by offering a pathway to access new international revenue streams and global exposure for their games, without relying on their own budgets.

This selection marks a significant milestone for the company’s operations in South Korea, as it prepares to further support Korean game developers in international expansion by tapping on a range of cross-border marketing solutions.

Available cross-border marketing solutions for game developers
With influencer marketing continuing to grow globally, game developers will be able to tap on key user acquisition and branding capabilities through AnyMind Group’s influencer marketing platform, AnyTag. This includes performance-tracking capabilities including installs and clicks, a vast network of over 790,000 influencers across APAC and globally, and direct integrations with leading social media platforms for enhanced data pipes.

AnyMind Group’s POKKT platform provides advanced, full-funnel advertising and marketing solutions by tapping on a global inventory pool. POKKT enables service providers to manage and optimize in-app advertising campaigns and maximize revenue through enhanced ad experiences, driving higher user acquisition and retention.

For monetization, game developers can utilize AnyMind Group’s AnyManager platform to implement the AnyManagerSDK, a single software development kit that funnels advertising demand from over 13 top demand partners internationally.

Hitoshi Maruyama, Managing Director, Publisher Growth, AnyMind Group, said: “We are committed to building strong partnerships and delivering localized solutions, ensuring that developers have the tools to succeed in competitive international markets. By combining the GSP program’s financial backing with AnyMind’s technology, the company is poised to accelerate the growth of Korean game developers abroad. By participating in the GSP project, we are signaling our commitment to expanding our reach in the global technology ecosystem. We will continue to collaborate with game developers and industry stakeholders to ensure sustained growth and success in the global market.”

The company has continued to enhance its BPaaS model for web and app-based publishers, providing a unique mix of AnyMind’s flagship products and local consultation teams across 15 markets in Southeast Asia, East Asia, India and the MIddle East.