Case Study

How Mizuno Strengthened Its E-commerce Growth Through Connected Commerce

1. Context & Challenges The rapid growth of e-commerce is transforming how Vietnamese consumers discover and purchase sports products. Instead of relying solely on traditional retail stores, consumers are increasingly turning to e-commerce marketplaces, creator-driven content, livestreams, and social media platforms throughout their shopping journey. For Mizuno, this presented a significant opportunity to expand its reach and engage younger consumers. Success in modern commerce is no longer determined by simply launching an online store or increasi