Account optimized by Ms. Nguyen Thuc Bao Han
Platform Operations Senior Executive, AnyMind Group
Han has two years of experience in the field of App Monetization and currently serves as the Person In Charge for the markets of Vietnam, Pakistan, Taiwan, Indonesia, and Singapore.
In addition to managing and optimizing over 200 apps, she is dedicated to exploring and discovering new monetization methods to maximize revenue for these applications.
Publisher Profile
VGames, founded in 2012 in Ho Chi Minh City, Vietnam, is a leading game development studio known for creating visually stunning puzzles and casual games like HeroesTD and Jeweloku. Known for creating engaging and innovative games, VGames has captivated a global audience with its unique gameplay mechanics and vibrant visual styles. With a strong reputation in the industry, they have consistently delivered top-tier games that resonate with a wide range of players.
Their growth journey includes leveraging cutting-edge technology like Unity, expanding their talented team, and building a strong community presence. Over the years, they’ve gained global recognition, achieving critical acclaim on platforms like Google Play and iOS, and establishing themselves as a major player in the mobile gaming industry.
The Challenge
VGames struggled with improving ARPDAU and maximizing ROAS in their puzzle and hyper-casual games. Despite an attractive game with vibrant visuals, monetizing users without harming the player experience was challenging, leading to suboptimal revenue generation.
The Approach
VGames partnered with AnyMind because of their strong track record in boosting game revenue. Based on a clear understanding of VGames’s expectations, AnyMind projected a significant boost in ARPDAU within three months, demonstrating their strong capability to deliver on their predictions and achieve meaningful results. AnyMind provided key solutions for improving ad placement, adding more ad sources, and optimizing the waterfall to maximize earnings.
AnyMind also offered valuable support by analyzing user behavior through Firebase data, and providing comprehensive solutions that enhance monetization performance while maintaining a positive user experience AnyMind monitored the game, quickly alerting VGames to any drops in revenue or CPM. This allowed VGames to respond fast and minimize losses.
By working with AnyMind, VGames found a partner who could help them grow their game’s profitability and navigate challenges with confidence.
Step-by-Step Strategy
Firstly, AnyMind analyzed VGames’s difficulties and proposed suitable solutions to improve the ARPDAU of the game: Flower Matching Game (iOS). Our solutions: optimizing Waterfall demands, adding some Ad Placements, and using Firebase to proceed the A/B testing.
Secondly, we created a detailed plan and timeline for implementing the solutions.
When everything was ready, we started collaborating to increase ARPDAU. Throughout this period, AnyMind constantly monitored the performance and effectiveness of the solutions provided.
The Results
As a result, after three months of collaboration, the ARPDAU of the app increased by 41%, Waterfall demands contributed ~57%, most of formats increased the ARCPM
Uplifted Revenue on Overall app
The Performance achieved significant growth in revenue and ad-related metrics. The increases in ARPDAU, CPM, and AR CPM highlight improved monetization strategies and better ad optimization, leading to more efficient revenue generation per user.
Uplifted Revenue on all of the Top Formats
AnyMind offered valuable support by analyzing user behavior through Firebase data, helping VGames make smart decisions. AnyMind monitored the game, quickly alerting VGames to any drops in revenue or CPM. This allowed VGames to respond fast and minimize losses. Therefore, most of the Top Formats of this game have a better performance:
- Interstitial Ads: demonstrated strong growth in revenue: CPM +74%, and AR CPM +61%, reflecting better monetization.
- Rewarded Ads: experienced a downturn in revenue and fill rate, despite strong growth in revenue: CPM +43%, and AR CPM +11%. The decrease in the fill rate points to missed opportunities in fully capitalizing on matched ads, signaling underperformance relative to its potential.
- App Open Ads: saw a remarkable performance boost, with a dramatic increase of 305% in revenue and AR CPM +147%. This ad format outperformed the others, indicating significant improvements in both efficiency and monetization, making it the standout performer.
AnyMind SDK Optimization ranked in the Top Demand
AnyMind suggested adding some new demands that are suitable to Vgames’s User Acquisition Structure. Besides that, AnyMind always closely monitors and optimizes the existing ad sources to achieve the highest performance efficiency. Consequently, with the AnyMind team’s professionalism and ability to optimize pricing tiers and ad sources, AnyMind’s optimizations contribute 57% of this game’s total revenue.
Conclusion
‘’AnyMind has been a key partner in our journey to optimize ARPDAU. Their expertise in ad placement and user behavior analysis was instrumental in our success. We’ve seen significant improvements in revenue without compromising user experience, thanks to their proactive and data-driven approach’’ by Mr.Tuan Nguyen CMO at VGames.
