Account optimized by Ms. Hong Doan
Platform Operations Senior Executive, AnyMind Group
Hong is a dedicated professional with over 3+ years of experience in the Programmatic Advertising field, specializing in Website optimization, troubleshooting, and analysis. She has collaborated with more than 300+ publishers across diverse countries, including (TW, TH, PH, ID, IN) and expertly manages Private Marketplace advertising.
Hong’s proficiency spans both the DSP and SSP sides, with hands-on experience in industry-leading platforms. Known for her flexibility and adaptability, she leverages the latest innovations to drive significant uplift for the publishers she works with.
Rewarded video ads allow users to watch videos in exchange for incentives, such as an extra life in a game, an extended free trial, a puzzle hint, or virtual currency. While they are widely popular in apps, you might not know that Google introduced rewarded ads for the web in 2023. Many web publishers are curious about how these ads perform and whether they can deliver tangible benefits.
To answer these questions, AnyMind conducted a case study showcasing remarkable monthly revenue growth for a web publisher in the entertainment category, referred to here as “Publisher X” for confidentiality.
Challenges Publisher X Faced Before Partnering with AnyMind
Publisher X, based in Taiwan, had a high volume of monthly page views, signaling a strong potential for monetization through ads. However, they faced significant challenges, primarily the lack of expertise in setting up rewarded ads. After exploring various agencies, they became particularly interested in AnyMind’s solutions for seamless ad integration.
In the competitive advertising landscape, Publisher X needed a partner to provide hands-on guidance. They required support to organize ad placements, implement essential tools, and optimize their revenue strategy. That’s when they turned to AnyMind Group, a leader in programmatic advertising.
As a Google Certified Publishing Partner (GCPP) with experience working alongside over 1,000 publishers worldwide, AnyMind offered a comprehensive suite of solutions customized to Publisher X’s unique requirements. The team helped organize the publisher’s ad inventory and set up rewarded ads effectively, boosting website revenue and engaging audiences more successfully.
From $0 up to $6.5k in total revenue in Oct 2024
Creating tags for rewarded ads can be technically challenging, even with Google’s documentation. AnyMind simplified this process for Publisher X by generating and implementing the rewarded ad tags directly on their site. Additionally, AnyMind integrated banner tags, enabling further revenue opportunities.
Here are the key results comparing Rewarded Ads with Anchor Ads:
- Rewarded Ads outperformed Anchor Ads significantly, accounting for only 6% of impressions (Imps) but generating 77% higher monthly revenue.
- This success is attributed to the extremely high CPM of Rewarded Ads ($20) compared to Anchor Ads ($0.52)—a staggering difference of over 3,746%.
- Rewarded Ads deliver better user engagement and satisfaction through their video format, which offers value to users, enhancing their experience.
These results clearly demonstrate that Rewarded Ads not only outperform traditional banner formats but also provide publishers with an effective way to drive revenue while improving user experience.
Why Work with AnyMind?
The success story of Publisher X highlights what’s possible with the right guidance and tools. With AnyMind’s support, Publisher X overcame their challenges and transformed their website monetization strategy.
If you’re looking to achieve similar success, explore AnyMind’s solutions today! Take the first step toward greater programmatic advertising success and unlock your website’s full revenue potential.
