Case Study

How Laurier Brought Everyday Confidence into Lifestyle Conversations

Laurier is a leading global feminine care brand under the Kao Corporation, recognized for its commitment to advanced absorbent technology and reliable protection. The brand has long focused on supporting women’s daily comfort and hygiene, enabling them to move through their lives with reliable protection. In 2025, Laurier made a strategic move to relaunch its product line in the Malaysian market. Rather than continuing traditional hygiene-led messaging in an increasingly commoditized fast-moving consumer goods (FMCG) category, the brand identified a