On July 4th, AnyMind Group had the opportunity to be one of the sponsors at the Dentsu DECODE Accessibility event. The event was held under the theme “Panel Discussion: Addressable Marketing In Action” and featured a session titled “How to Make Use of Targeted Advertising to Create Maximum Business Impact.” The session discussed methods for targeted advertising to drive business growth. Representatives from various sectors, including companies from different industries, media, and agencies, participated to share their perspectives and experiences.
Real-life experiences from AnyMind Group
At this event, a representative from AnyMind Group shared real-life experiences about addressable marketing. Korkarn Yamsatthaphon, Deputy Head of D2C-EC Enablement and Affiliate Business at AnyMind Thailand, stated:
“Every brand wants to close sales. If we can achieve this through e-commerce, we will have better cash flow, faster KPI measurements, and we will be able to identify where the loss of data occurs to take corrective action.”
“Every brand wants to achieve sales closure. If we can do this through e-commerce, we will improve our cash flow, measure KPIs more quickly, and identify where data loss occurs, enabling us to manage it effectively”
The ability for brands to efficiently gather backend data and target customer information leads to improvements in various aspects of business operations, such as managing stores or sales platforms across multiple channels, inventory management, customer service, and more. This is especially significant in enhancing marketing effectiveness.
Addressable Marketing for Business Growth
Korkarn further explained, “Having a robust backend system allows us to measure the results of our operations through KPIs quickly and accurately. This enables us to monitor and immediately improve the efficiency of our marketing and sales activities”
Cherry – Umamont Sirilaksanaporn, Vice President of Influencer Marketing at AnyMind Group & POKKT, Thailand, added, “Precise targeting helps create communication that resonates with the audience.” She emphasized the importance of addressable marketing as a method that helps us understand customers and respond to their needs quickly and accurately.
The Importance of Addressable Marketing
Umamont connected the discussion to the use of technology for data collection. In today’s era, having the data and technology to accurately analyze and determine target audiences is essential. This is a crucial factor in enhancing the success of influencer marketing and other digital media strategies for businesses.
“When we thoroughly understand our target audience, we can create content or advertisements that align with their interests and needs. This results in more effective communication, whether it be through selecting the appropriate media, designing messages and visuals that resonate with the characteristics of the target audience, or employing promotion strategies that reach them precisely.”
How AnyMind Group’s Work Meets the Needs of Addressable Marketing
AnyMind Group utilizes Addressable Marketing to enhance marketing effectiveness and meet customer needs through modern technology and up-to-date data, which drive improvements across various operational aspects.
AnyMind Group’s E-Commerce Enablement Solutions address the needs of “How to Make Use of Targeted Advertising to Create Maximum Business Impact” in several ways:
Management of stores and development of sales platforms
Inventory management
Customer support
Product analysis and communication planning
Advertising and marketing management through social media
Allocating appropriate influencers or creators
POKKT Mobile Ads: A leading mobile advertising platform that boosts AnyMind Group’s Addressable Marketing efforts.
POKKT Mobile Ads, AnyMind Group’s mobile advertising platform, has been recognized as a leader in mobile app advertising. It focuses on brand building and marketing through video ads within games and various mobile applications. This strategy effectively increases brand and product visibility among the targeted audience, enhancing brand recognition and driving customer engagement efficiently.
Targeted marketing with POKKT Mobile Ads
Addressable Marketing, or targeted marketing, is a strategy that utilizes data and technology to analyze and pinpoint target audiences accurately. This makes POKKT Mobile Ads a crucial tool for increasing visibility among target groups, fostering marketing engagement, and achieving maximum sales goals through strategic marketing tactics.
