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AnyMind Group 將亞洲最大的網紅行銷平台之一 AnyTag 帶入中東市場

AnyMind Group 致力於打造品牌賦能平台，提供行銷人、媒體發佈商、內容創作者與企業主全面的數位解決方案。今天，AnyMind 宣布旗下網紅行銷平台 AnyTag 將在中東市場發表。 AnyTag 是一個自動化的網紅行銷管理平台，提供成效報告、成效歸因、網紅數據分析以及過往行銷活動分析等功能，幫助行銷人解決繁複的內容成效分析以及手動數據分析等困擾。

“「我們有信心在 AnyTag 推行至中東市場後，能為中東的網紅行銷市場帶來立即性的影響，就如同我們在其他市場的成功方式一樣。現在，AnyTag已經是市場上數一數二提供全方位網紅行銷的平台。我們持續尋找新的方式，使網紅行銷人員能在既有預算中，獲得最大的效益。」AnyMind Group 共同創辦人與執行長 Kosuke Sogo（十河宏輔）表示：「此外，我們致力於在中東市場建立長期投資；我們已經有了強大的領導團隊，我們將進一步發展我們在該地區提供的服務，包含提供個人與企業主的雲端製造、品牌建立、數位行銷、物流等產品。」”

「AnyMind Group 一年前以收購 POKKT Mobile Ads 進入中東市場，這提供我們強大的在地團隊、了解在地市場的專家以及位於杜拜的營運團隊。我們的使命是將商業變得無所限制，讓行銷人、網紅、內容發布商的商業活

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---

A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.

Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Jan 2, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and

Blog

Influencer Marketing

Sep 24, 2019

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

The DATE (Discover Advanced Trends in E-economy) Summit 2019 gathers global leaders across eight countries to discuss six key trends around digital commerce today. Covering topics around 5G, blockchain, digital entertainment & social media, retail and AI, the conference brings key insights across the technology landscape.

Held in Taipei, Taiwan, DATE Summit 2019 was organized by Taiwan’s Bureau of Foreign Trade and Taiwan External Trade Development Council.

Kosuke Sogo, CEO and co-founder of AnyMind Group started the day with a keynote about digi