AnyMind Group, a BPaaS company in marketing, e-commerce and digital transformation, has announced that Thư Viện Pháp Luật, a Vietnam-based publisher for legal documents, will utilize AnyMind Group’s AnyManager platform to enhance its web and app revenue and ad monetization performance.
Established in 2003, Thư Viện Pháp Luật is one of Vietnam’s foremost legal information and research platforms. It provides an extensive and continuously updated database of legal documents, official dispatches, Vietnamese standards, and court judgments.
Despite its large and growing user base, the platform faced challenges with low ad coverage, low ad performance and limited demand sources, which limited its ability to fully monetize its traffic.
To overcome these challenges, Thư Viện Pháp Luật will utilize AnyManager’s AnyManager Tag Service (ATS), a low-code, single-tag solution that simplifies and streamlines ad management and optimization. With ATS, Thư Viện Pháp Luật is now connected to over 150 global demand sources, activating multiple header bidding and open bidding connections and tapping into a more diversified and competitive demand pool. Additionally, AnyMind Group is providing tailored consultation to further optimize ad management, delivery and reporting, and maximize overall yield performance.
Hitoshi Maruyama, Managing Director of Publisher Growth at AnyMind Group shared: “We’re delighted to support Thư Viện Pháp Luật to drive their next phase of digital growth. By leveraging AnyManager and our expertise in ad monetization, we aim to help leading Vietnamese publishers unlock new revenue opportunities and scale sustainably.”
Minh Thu, Operation Manager, Thư Viện Pháp Luật shared: “We’re always looking for new ways to improve how readers access and engage with legal information. Our collaboration with AnyMind allows us to strengthen our digital monetization capabilities while continuing to deliver a seamless and informative experience for our users.
