AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has announced that Thailand-based air conditioner manufacturer, Eminent Air, tapped on its AnyDigital Premium Marketplace (APM) to boost online sales of its products.
By utilizing AnyMind Group’s proprietary technology to analyze website behavior and identify target audience characteristics on networked publishers and online shopping platforms, Eminent Air was able to effectively reach its target customers with advertisements tailored to their interests. This approach resulted in a significant sales increase within just three months of using APM.
Werapol Swanpitak, CMO of Eminent Air (Thailand) Co., Ltd, said: “After being affected by the economic downturn during COVID-19, Thailand’s air conditioner market has revived, especially in 2024 due to hotter weather and PM 2.5 dust issues. This situation has increased the demand for air conditioners, providing a good opportunity for brands like Eminent Air to partner with AnyMind Group. Advertising through websites has increased brand and product awareness, allowing us to truly understand our target customers. AnyMind Group’s technology helps us analyze website behavior and select appropriate advertising spaces, effectively communicating our brand.”
Although Eminent Air has long been known in the air conditioning industry as a manufacturer and distributor to dealers nationwide and internationally, there remained a need to increase B2C consumer awareness. This includes providing information through their website: www.eminent.co.th to ensure their marketing reaches target consumer groups and target audiences.
Through APM, Eminent Air was able to increase awareness and site visits by tapping on web and app publishers in APM’s network to reach audiences in a contextual manner that matches behaviors and interests of target customers. These publishers include news websites, parenting and home & garden sites, food, accommodation, travel recommendation sites, promotion websites, and other online shopping platforms regularly accessed by the target audience, and tapped on APM’s Spin Cube and Slider Video ad formats over a period of three months.
Subphachok Uiphanichyon, Deputy Head of Publisher Growth, Thailand, AnyMind Group, added: “APM helps brands reach their target audience efficiently through high-quality online publishers with guaranteed ad placements on the chosen websites without the need for direct negotiation with publishers. This simplifies ad management and analysis, saving time and labor, while ensuring effective target audience reach.”
AnyDigital Premium Marketplace offers scalable, innovative ad formats provided with curated brand safe publishers in APAC. Advertisers are able to access ad inventory in these premium publishers through direct and private marketplace deals.
