AnyMind Group, announced today a collaboration with Indonesia-based production house Broadcast Design Indonesia (BDI), to open up access to AnyMind Group’s technology and solutions to enhance the growth of five creators. The creators include Cherry Wish, Buaya Barat, Reisa Broto Asmoro, Champoer Champoer, and , and they will remain under the management of BDI.
The five content creators from BDI will have access to AnyMind Group’s products such as AnyCreator (a platform for creator monetization and analytics) accessible through iOS or Play Store, which enables creators to join campaigns from various brands, analyze their social media accounts, and engage with fans or followers.
Through this collaboration, BDI will focus on producing all YouTube content owned by these creators. Subsequently, AnyMind Group will work with the creators to optimize each piece of content to enhance revenue through AdSense, provide increased exposure for brand sponsorship deals, develop content creation ideas, support monetization on various social media platforms, and provide opportunities to collaborate with other content creators within AnyMind Group’s network of influencers.
BDI was founded in Jakarta, Indonesia, in October 1992 by Richard Buntario, initially specialized in music video production, garnering over 30 awards from the Indonesia Music Video Awards, including the Best Asian Music Video award from MTV in 1995. In 1993, BDI expanded into TV program production, winning three Panasonic Awards for Best TV Show (Ceriwis, 2003-2010). Additionally, BDI has nurtured numerous renowned artists such as Ivan Gunawan, Indra Bekti, and Ruben Onsu.
Lidyawati Aurelia, Country Manager, Indonesia, AnyMind Group, said: “The inclusion of creators under BDI’s wing, with a total of 9.8 million views as of August 2023, reflects our commitment to fully support these creators through our technology for optimization, the latest developments from our partners, and monetization across various social media platforms. We also aim to demonstrate our ongoing drive to boost the creator economy in Indonesia. As we enter a new generation of doing business, we’re ensuring creators also have the latest tools to thrive in this future.”