AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new feature on its platform for publishers, AnyManager, that taps on AI to enable online publishers to generate short-form videos from existing content on their websites.
A recent report by Media Partners Asia projected overall advertising spend across online and offline channels in Asia Pacific to reach US$290 billion in 2029, with online video advertising growing at a 7.2% CAGR to reach US$50.6 billion (17% of the overall advertising spend) in 2029. In addition, social media platforms continue to see growth in user traffic and usage rates and duration, coupled with the rise in consumption of short-form video content. This presents a unique opportunity for online publishers to capture audience attention and traffic through short-form video content on social media platforms.
With the new feature on AnyManager, publishers can use AI to automatically extract article content and handle the entire video production process, and resulting videos can be delivered on a publisher’s own site through AnyManager Video. The new feature also supports social media formats and text-to-speech functionality, allowing publishers to distribute videos on their social media platforms.
By automating tasks traditionally performed by humans, publishers are able to create more content to adapt to changing media consumption patterns, without the need for production costs or too much additional human labor. Publishers can also have new means to reach a broader set of audiences on social media.
This new feature is part of the recently launched AnyManager Video Player, a no-code video player that enables the distribution of video content and advertising on websites through a single ad tag implementation. AnyManager Video is already deployed globally and adopted by various publishers across Asia. In one case, a publisher using AnyManager Video saw revenue from the platform account for approximately 30% of their ad revenue, and ad prices being 2-3 times higher than banner ads. The introduction of video ads also led to a 20% increase in page views and a 16% increase in dwell time.
Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “We are constantly developing and integrating the latest technology into our platform to provide solutions that enhance publisher profitability. By utilizing the newly launched AnyManager Video Player, efficient video ad generation and distribution is now even more accessible and possible. These enhanced video capabilities will continue to support the growth of publishers.”
