Beauty of Joseon scales live commerce with AnyMind Group’s AnyLive in Vietnam

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce, and digital transformation, has announced its collaboration C-Store, an official distributor of Beauty of Joseon in Vietnam, a well-known skincare brand from South Korea. Through this collaboration, AnyMind provides the live commerce solution through a hybrid livestream model that combines human and AI hosts to front livestreams. Beauty of Joseon has begun piloting this AI-human hybrid livestream format in the Vietnamese market through AnyMind’s proprietary AI live commerce platf