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AnyMind Times: What fuelled Kosuke Sogo to co-found AnyMind Group? AnyMind’s expansion into logistics, and so much more!

Your monthly round-up of what happened at AnyMind Group - June 2021 edition

It was a pretty jammed-packed month for us. Over the past year, we’ve expanded our platforms to include cloud manufacturing, e-commerce enablement and logistics, along with our existing offerings in marketing, publisher growth and creator growth. Since the start, we have constantly developed new innovations and business models to consistently bring new value to our customers – that hasn’t changed since 2016!

This month, we launched a new platform for our direct-to-consumer (D2C) suite: logistics management platform, AnyLogi. With this addition, customers can easily tap on platforms that form an end-to-end business infrastructure – from the creation of products to the fulfillment of orders, and everything else in-between.

There are several other key highlights, including a new influencer recommendation feature on AnyTag, our very first influencer D2C brand in the Philippines, a Vietnamese celebrity joining our influencer network, expert insights from AnyMind Group’s management team, a slightly different look at AnyMind Group CEO and co-founder Kosuke Sogo, and we had several of our influencers featured on pride month content around the industry.

All that and more in just a month!

We’ve added a logistics management platform
AnyTag now has lookalike influencer recommendations and is open for talent and influencer agencies to use
An influencer marketing case study in Japan that drove instances of up to 10,000% ROAS
Our first influencer D2C brand in the Philippines, along with a lifestyle brand and an angler brand in Japan
Some of our influencers were featured in pride month content
Adding to that, Vietnamese celebrity Ngân Khánh joins our influencer network
Expert insights on running a business | Doing influencer marketing right in India
Getting to know: Kosuke Sogo, CEO and co-founder of AnyMind Group
A tech blog article introducing AnyFactory, our cloud manufacturing platform
We’ve revamped a few of our websites

We’ve added a logistics management platform
With AnyLogi, users can use the platform for real-time status updates on orders, warehousing, storage and delivery, customized packaging to meet branding requirements, and international order fulfillment. Over the coming months, we’ll also be adding functions for product and inventory management, warehouse management, and customer support and engagement.

AnyMind Group launches logistics management platform, AnyLogi, to solve logistics challenges in the D2C and e-commerce industry

AnyTag now has lookalike influencer recommendations and is open for talent and influencer agencies to use
With our influencer marketing platform, AnyTag’s new features, users can identify similar influencers based on the primary influencer’s post content which enables stronger identification of potentially high-performing influencers. Another feature that we’ve launched is for users to easily identify brands an influencer has worked with before.

Additionally, AnyTag is now open to talent management and influencer agencies along with multi-channel networks to tap on deeper social media and channel analytics, open talent up to brand collaboration opportunities and track campaigns their influencers are working on.

AnyMind Group opens up AnyTag to more agency types and launches new NLP-driven features

An influencer marketing case study in Japan that drove instances of up to 10,000% ROAS
On the topic of influencer marketing, Koala Sleep Japan used AnyTag to run an influencer marketing campaign on YouTube and TikTok, resulting in an average return on ad spend (ROAS) of 100%, and instances where ROAS exceeded 10,000%.

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Our first influencer D2C brand in the Philippines, along with a lifestyle brand and an angler brand in Japan
In June, we launched our first-ever influencer D2C brand in the Philippines by celebrity Rhian Ramos, marking her 15 years in showbiz. Additionally, Japanese beauty influencer Ren launched lifestyle brand, claunet, and an AnyMind and UUUM collaboration saw the launch of UUUM creator Tsuriyokadesyou’s angler brand, ARAKA.

Filipino celebrity Rhian Ramos marks 15 years in showbiz by working with AnyMind Group to launch bās

Beauty influencer, Ren, launches her first lifestyle brand, claunet

Launch of Tsuriyokadesyou’s ARAKA, a viewer-collaboration outdoor brand for anglers

Some of our influencers were featured in pride month content
PR Week featured Nutt Nisamanee, who is part of our AnyCreator influencer network, on an article about how brands can work with LGBTQIA+ influencers, along with some expert insights from Rohit Sharma, COO of AnyMind Group. Additionally, YouTube featured two of our influencers, Koen Danai (Thailand) and Dustin Phuc Nguyen (Vietnam) on a blog post looking at LGBTQ+ creators in Southeast Asia.

[PR Week – English] Are you ready to work with LGBTQIA+ influencers?

[YouTube blog – English] Meet these 4 pioneer LGBTQ+ creators from Southeast Asia

Adding to that, Vietnamese celebrity Ngân Khánh joins our influencer network
June 2021 also saw Vietnamese actress and singer, Ngân Khánh, joining our influencer network, opening her up to a range of tools and resources to grow her influence.

Ngân Khánh, Vietnamese actress and singer, joins AnyMind Group’s influencer network

Expert insights on running a business | Doing influencer marketing right in India
In an opinion piece penned by Kosuke Sogo, CEO and co-founder of AnyMind Group, he shares four key lessons he learned growing the business. Vaibhav Odhekar, MD of India and the Middle East for AnyMind Group, also shared with WARC key insights and best practices for marketers to tackle influencer marketing in India.

[e27 – English] 4 things I learned in growing a business in Asia from zero to US$100M revenue in five years

[WARC – English] Influencer marketing: Keeping up with a dynamic industry

Getting to know: Kosuke Sogo, CEO and co-founder of AnyMind Group
The Peak Singapore spoke to AnyMind co-founder, Kosuke Sogo, about his experiences growing up, how his friends describe him, and a piece of outdated advice he hopes people will stop giving.

[The Peak Singapore – English] Meet the entrepreneur who grew a tech start-up from zero to $100 million in five years

A tech blog article introducing AnyFactory, our cloud manufacturing platform
In this article, we look at several core features of AnyFactory, and touch on the tech stack used to build the platform.

[Tech Blog] Product development for AnyFactory, a platform that supports D2C businesses

We’ve revamped and launched a few websites
Namely AnyDigital, AnyLogi and AnyCreator.

AnyDigital (https://any-digital.com)

AnyLogi (https://anylogi.com)

AnyCreator (https://any-creator.com)

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