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AnyMind Group at Tech in Asia AMPED 2025: Shaping the Future of Digital Commerce in Southeast Asia

At Tech in Asia AMPED in Ho Chi Minh City, our CCO and co-founder - Otohiko Kozutsumi shared insights on how brands can drive digital commerce growth and innovation in Southeast Asia.

Moderated by Binh Tran, General Partner at Ascend Vietnam Ventures, the session set the stage for a dynamic afternoon of discussions around the evolving landscape of commerce and technology.

From Inception to Regional Impact

AnyMind was founded in 2016 in Singapore, and in less than a decade we’ve grown into a Business-Process-as-a-Service (BPaaS) company that helps busi

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AnyMind Group

Sep 9, 2025

Content Marketing: From Only Brand Awareness to Direct Conversion

In the early days of the digital era, content marketing was often seen as a “branding tool.” Its primary purpose was straightforward: to build awareness so audiences would recognize, remember, and understand a brand’s identity. Blog articles, educational videos, and social media campaigns were all created to introduce products or services without a heavy focus on direct sales.

However, as consumer behavior and digital technology rapidly evolved, this mindset shifted. Content is no longer a one-stop-shop for awareness. Today, it has been proven to e

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E-commerce & D2C

Sep 8, 2025

AnyMind X Sino-Pacific at DAAT DAY 2025: McCormick’s O20 Journey to E-commerce Success

In today’s highly competitive and fast-evolving e-commerce landscape, many brands face a critical question: “How can we translate our offline strengths into online success?”

Korakan Yamsattham, Head of D2C/E-commerce Enablement and Affiliate Business, a representative of AnyMind Group, addressed this question together with our valued partner Sino-Pacific Trading, represented by Parinya Saengpetchprasert, Head of E-commerce, Sino-Pacific Trading (Thailand) Co., Ltd., sharing insights on stage at DAAT DAY 2025, Thailand’s largest annual digital advert

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E-commerce & D2C

Sep 3, 2025

The AI-Native Advantage: How Human-AI Hybrids are Redefining Commerce

The future of business is not just about using AI, it's about becoming “AI-native.” This represents a fundamental shift where artificial intelligence is not merely a tool but the core DNA of an enterprise, driving operations, strategy, and innovation. At AnyMind Group, we are pioneering this transformation, building the future of commerce on a foundation of intelligent, human-AI collaboration.

Unlike businesses that simply add AI features to existing systems, an AI-native company is built with AI as its architectural blueprint. This is not about r

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E-commerce & D2C

Aug 28, 2025

Live Commerce is the Shortcut to Winning Customers in 2025 and Beyond

In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping marathon that generated USD 2 million in sales. That translates to two products sold every second.

According to Grand View Research, the live commerce sector will continue to expand rapidly, with a compound annual growth rate (CAGR) of 32% from 2024 to 2030. By 2030, the market is expected to reach approximately USD 77.89 billion.

Selling real-time, at scale, will be the new frontier of commerce in APAC.

The new frontier of shopping

At its core, live commerce is a dynamic comb

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AnyMind Group

Aug 19, 2025

AnyMind Group Joins Meta’s Jakarta Event on the Future of Creator-Led Marketing

AnyMind Group recently participated in Meta’s event in Jakarta, Indonesia, which explored how brands can leverage diverse content sources—including AI, creators, and influencers—to strengthen their advertising strategies.

Lidyawati Aurelia, Country Manager, AnyMind Group, Indonesia, and Ayu Gani, influencer and content creator, sharing perspectives on impactful brand–creator partnerships. They emphasized that strong collaborations go beyond follower counts, focusing instead on authentic audience alignment, creative skills, and professionalism. A r