Senior Executive, Media Planning

As a Senior Executive, Media Planning at AnyMind Thailand, you will play a pivotal role in driving successful digital marketing campaigns for our clients. You will be responsible for developing and executing comprehensive media strategies that align with client objectives and deliver measurable results.

What You'll Do

Media Strategy Development:

• Analyze client briefs, target audiences, and campaign objectives to develop effective media strategies.
• Conduct in-depth research on media channels, platforms, and emerging trends.
• Identify optimal media mix and allocate budgets across various channels (e.g., search, social, display, video, native).

Media Planning and Buying:

• Negotiate with media partners to secure the best rates and placements.
• Manage media buying processes and ensure timely delivery of media materials.
• Monitor campaign performance and make necessary adjustments to optimize results.

Performance Analysis and Optimization:

• Utilize analytics tools to track campaign performance and identify key metrics (e.g., impressions, clicks, conversions).
• Analyze data to uncover insights and optimize media strategies accordingly.
• Prepare detailed performance reports and present findings to clients.

Team Leadership and Mentoring:

• Provide guidance and mentorship to junior team members.
• Collaborate with cross-functional teams (e.g., creative, account management) to ensure seamless campaign execution.

Stay Up-to-Date:

• • Keep abreast of industry trends, emerging technologies, and best practices in digital media.
  • Attend industry events and conferences to network and stay informed

Who You Are

• Bachelor's degree in Marketing, Advertising, or a related field.
• Minimum 3 years of experience in digital media planning and buying.
• Strong understanding of digital marketing principles and tactics.
• Proficiency in using media planning tools and analytics software (e.g., Google Analytics, Data Studio).
• Excellent analytical and problem-solving skills.
• Strong interpersonal and communication skills.
• Ability to work under pressure and meet deadlines.

Why You'll Love It

• Competitive salary
• Performance review (2 times a year)
• Performance bonus
• Annual paid leave
• Health insurance
• Social security
• Monthly birthday celebration
• Monthly, quarterly, annual MVP awards (prizes up to 8,000USD)
• Creative office environment located at EmQuartier
• Work in a professional and dynamic environment
• Good chance to explore new trends in the digital marketing industry.