Event
Digital Marketing
Nov 18, 2024
XHS Expansion Playbook: Trend, Strategy and Navigating Compliance
Exploring the emerging trend on XHS (Xiaohongshu) in China, where a growing interest in Japan as a travel destination is creating a unique opportunity for Japanese brands to expand their presence. As Chinese consumers share travel tips, experiences, and product recommendations, Japanese brands can leverage this trend to engage with new audiences. However, success in China requires more than just capturing trends—it involves navigating the complexities of China's online compliance regulations.
This workshop also covers essential compliance req