In the evolving landscape of digital advertising, publishers continually seek innovative strategies to enhance user engagement and boost revenue. In line with this, AnyMind Group has introduced two powerful solutions—ATS Rewarded and customizable UX/UI strategies—to optimize the performance of rewarded ads for website publishers.
ATS Rewarded: Streamlining Ad Implementation
Traditionally, integrating rewarded ads via Google Ad Manager required manual implementation, often posing challenges for publishers with limited technical resources. AnyMind Group’s AnyManager Tag Service simplifies this process by providing a no-code, single-tag solution that streamlines ad management and optimization. With ATS Rewarded, users can configure the timing, frequency, and presentation of rewarded ads on a publisher’s site, enhancing both ad performance and user experience. This centralized control allows for seamless adjustments without the need for extensive coding, enabling publishers to focus on content creation while maximizing ad revenue.
UX/UI Customization to Enhance Rewarded Ad Engagement
To further boost the effectiveness of rewarded ads, the AnyMind team also supports UX/UI customization tailored to each publisher’s website layout and user behavior. One standout example is the implementation of a “Read More” button—a tactic that encourages users to engage with content while enabling rewarded ad placement at natural breakpoints in the reading flow.
When users open an article, they see a portion of the content and are prompted to click “Read More” to continue reading. Upon clicking, a rewarded ad is displayed. This approach not only helps increase ad impressions and revenue but also preserves a smooth user journey by offering value in exchange for viewing an ad. The AnyMind Tag Service makes it easy to deploy this feature without major site changes, providing flexibility for both new and established publishers.
Case Study: Ejan.co’s Success with Rewarded Ads
A compelling example of the effectiveness of these functions is demonstrated by Ejan.co, a prominent Thai publisher. By implementing Ad Exchange (AdX) rewarded ads via AnyManager Tag Service, Ejan.co experienced a significant uplift in revenue. Between February 13 and March 6, 2025, the publisher’s average Cost Per Mille (CPM) reached $2.11, a remarkable increase compared to the typical $0.20 CPM in Thailand. On February 21, Rewarded Ads daily revenue peaked at $18 These results underscore the potential of rewarded ads, strategically implemented through AnyManager Tag Service, to substantially enhance publisher revenue. Read more about Ejan.co case study here.
By leveraging ATS Rewarded and the “Read More” button, AnyMind Group empowers publishers to seamlessly integrate rewarded ads, optimize ad performance, and enrich the user experience, ultimately driving increased engagement and revenue.
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