How Vietnamese publishers can ride the short drama wave

With short drama content rapidly gaining popularity across Asia in 2025, Google hosted an exclusive offline event “Drama Shorts: The Path to Breakthrough Growth – Key Trends & Actionable Strategies” in Ho Chi Minh City to help publishers in Vietnam seize this fast-emerging opportunity.

AnyMind joined the event as a featured speaker and Google’s partner, sharing solutions designed to help web publishers and OTT platforms effectively launch, monetize, and grow short drama content.

Expert insights from Google, AnyMind, and CleverTap

The event opened with a keynote from the Google team, spotlighting:

• Short Dramas Thriving Overseas: New Trends and Best Practices
• Unveiling the Short Drama Market User Profiles: Decoding Consumer Behavior in Five Key Markets
• Globalization of Short Dramas: The Key to Success with In-App Advertising

The agenda also featured CleverTap sharing its success with an OTT app, how publishers can unlock full-funnel growth on OTT, and a live demo of CleverTap’s solution. 

Representing AnyMind, Emily Khuc, Deputy Head of Platform Operations, delivered a session titled: “AnyMind’s End-to-End Solutions for Short-Drama”

What AnyMind shared

In her session, Emily outlined how AnyMind supports publishers across Asia, including Vietnam, with end-to-end solutions for short dramas.

Key solutions include:

• Licensed Drama Content: Access to a library of Chinese, Korean, and Western short dramas with monetization rights, watermark-free, and scalable audience packages.
• Ad & Subscription Monetization: Connect with 100+ demand partners. Get expert consultation on ad placement, format strategy, CPM optimization, and IAP/Subscription pricing & offers.
• User Acquisition (UA): From planning to execution, AnyMind helps publishers run high-performance UA campaigns focused on acquiring quality users. For publishers working with us on both UA and monetization, we provide holistic support by monitoring and optimizing both costs and revenue, helping maximize ROI and ROAS across the full growth funnel.
• Plug-and-Play Video Player: A lightweight video player for web, supporting both AnyMind’s and Publisher’s content, with built-in monetization and analytics capabilities.
• Long-to-Short Drama Tool: AI-powered tool to transform existing long-form dramas into engaging short dramas, helping cut content production time by up to 70%.
• AI Subtitle Generator: Quickly localize content into 10+ languages (including Vietnamese, Thai, Bahasa, and Tagalog) with editable subtitle outputs.
• UI/UX Consultation: Improve viewer retention through customized layout and element design: optimized user flow, thumbnail structure, CTA placement, and navigation hierarchy.

Helping Vietnamese publishers stay ahead

Emily’s session wrapped up with a message to Vietnam’s growing publisher ecosystem:

“We’re committed to supporting Vietnamese publishers, not just with tools, but with localized strategies and a full support system to help short drama content grow into a successful, revenue-generating vertical.”

The event concluded with an energetic Q&A and networking session, where attendees connected with experts from Google, AnyMind, and CleverTap to discuss content strategy, monetization, and performance growth.

What’s next?

This session marked an important step in introducing practical, scalable short drama solutions to Vietnam’s publishing landscape.

As a trusted Google partner, AnyMind will continue supporting local publishers with the tools and insights they need to adapt, grow, and thrive in the fast-moving content ecosystem.

🎬 Interested in the full presentation from AnyMind?

📥 Get in touch with our team or request the shared materials below.