News

Press Release: AdAsia enters Greater China market with expansion into Taiwan

After successful entries into Southeast Asian markets, the Singapore-headquartered company now looks to expand into Greater China.

“Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.

Through the Taiwan office, clients in Greater China can now have access to the AdAsia Digital Platform, an easy-to-use integrated tool for display, mobile and video programmatic buying across multiple ad exchanges, the AdAsia Ad Network and AdA

Press Release

AnyMind Group

Oct 19, 2016

Press Release: AdAsia powers up in two more markets

AdAsia Holdings, công ty công nghệ quảng cáo đồng thời là nhà sáng lập của AdAsia Digital Platform, chính thức công bố việc khai trương văn phòng mới ở Jakarta và Thành phố Hồ Chí Minh, tiếp tục mở rộng phạm vi hoạt động của công ty trong khu vực Đông Nam Á.

“Phần lớn các nước trong khu vực Đông Nam Á vẫn đang là thị trường mới mẻ đối với programmatic advertising và các giải pháp tiếp thị hiện đại, và chúng tôi đang nỗ lực để hỗ trợ các nhà tiếp thị địa phương bằng giải pháp của AdAsia.” – Ông Kosuke Sogo, CEO và đồng sang lập AdAsia Holdings cho biết

Press Release

Influencer Marketing

Aug 25, 2016

Press Release: AdAsia Holdings launches CastingAsia, an influencer marketing platform

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia.

CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.

Common issues influencer marketers face today include: sifting

Press Release

AnyMind Group

May 17, 2016

Press Release: AdAsia Holdings to establish local subsidiary in Thailand

AdAsia Holdings Pte.Ltd., an Asian Internet advertising company (Main office: Singapore, CEO: Kosuke Sogo, henceforth: AdAsia Holdings) has, from May 17th 2016, officially established a local subsidiary in Thailand, and commenced the development and operation of next-generation TV advertising platform, and the optimization and sales of AdAsia Digital Platform and AdAsia Ad Network.

According to MATT (*1), the current market size for Digital TV is 22 Billion THB(Around 630 Million USD), a 50% increase compared to previous years, and the market size fo

Press Release

Digital Marketing

May 11, 2016

Press Release: AdAsia Holdings to commence launching AdAsia Digital Platform and AdAsia Ad Network

AdAsia Holdings Pte. Ltd. (AdAsia Holdings), an Internet advertising company with its roots in Singapore, has, from May 11th 2016, officially commenced launching of its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system, and AdAsia Ad Network, an advertising network for Southeast Asia's various local media and publishers.

In the field of digital advertising nowadays, there exists a number of different advertising platforms like Google and Facebook. For that reason, it has become n

Press Release

AnyMind Group

Apr 7, 2016

Press Release: AdAsia Holdings to commence business operations in Singapore

AdAsia Holdings Pte. Ltd. (AdAsia), the fastest-growing advertising company in Asia, has commenced operations in Singapore, providing global marketing services and next-generation TV advertising product development.

■Background about the Startup of the Business

The GDP and advertising market have both grown significantly in various Asian countries. Significantly, the demand for ad delivery to China and Southeast Asian countries from abroad has also greatly increased. Additionally, although these TV advertising markets are huge, a shift t