Career

Deputy Head of Media and Strategic Planning

Marketing Solutions, Bangkok

Strategy Development: Develop and implement comprehensive digital marketing strategies that align with client business objectives and industry trends.
Market Research: Conduct in-depth market research and competitive analysis to identify opportunities and challenges.
Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., creative, media, analytics) to ensure seamless execution of strategic plans.
Innovation: Stay up-to-date with the latest digital marketing trends and technologies. Identify and explore new opportunities for growth and innovation within the agency.
Solution Development: Drive the development of innovative digital marketing solutions that deliver exceptional results.

Media Strategy: Initiate and develop innovative full-funnel media strategies (Awareness, Engagement, and Conversion) across various digital channels.
Campaign Management: Manage large-scale digital campaigns, overseeing budget allocation, targeting strategies, and performance optimization.
Strategic Consultation: Provide strategic consultation to clients and teams, offering insights and recommendations on media planning strategies, ad formats, campaign optimization, and risk management.
Team Oversight: Oversee the collaboration between team members and other internal teams to ensure efficient campaign proposal creation and execution.

Mentorship: Mentor and develop a team of strategic planners and media specialists, fostering a collaborative and high-performing work environment.
Oversight: Oversee the daily operations of the strategic planning and media teams, ensuring efficiency and productivity.
Support: Provide guidance and support to team members, helping them develop their skills and knowledge.

Relationship Building: Build and maintain strong relationships with clients, acting as a trusted advisor and strategic partner.
Presentation: Present strategic recommendations to clients in a clear and compelling manner, gaining their buy-in and support.
Collaboration: Collaborate with client teams to understand their business challenges and identify opportunities for growth.

Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
10+ years of experience in strategic marketing, with a focus on influencer marketing, digital marketing, or media planning.
Leadership experience, with a passion for mentoring and developing talent.
Experience 5+ years of team management.
Proven track record of developing and executing successful influencer marketing campaigns and media strategies.
Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
Excellent communication and presentation skills, with the ability to convey complex ideas clearly.
Familiarity with influencer marketing tools and platforms, as well as social media trends.
Fluency in English