AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced the signing of a Memorandum of Understanding with South Korean creator management company, Sandbox Network, to become Sandbox Network’s global marketing partner, opening up accessibility for Sandbox Network’s creators to brands globally.
Sandbox Network is currently managing over 200 creators in South Korea, while cultivating and leading digital entertainment business in the country through management, marketing, IP, games, and other enterprises.
On the other hand, AnyMind Group provides creators, influencers, models, athletes and companies with a range of solutions, including its AnyCreator platform, a web and mobile app designed for influencers. AnyCreator is connected with AnyTag, an influencer marketing platform for brands, providing marketers with access to over 750,000 influencers in over 45 regions globally, to run data-driven influencer marketing campaigns.
Sandbox Network’s creators will be able to receive brand collaborations and sponsorships around the world through AnyMind Group.
On the partnership, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “This MoU outlines our commitment to continue growing our recently established presence in South Korea, and we will continue to provide end-to-end support and cross-border expansion opportunities for Korean businesses, whilst ensuring that businesses outside of South Korea can tap on a growing network of creators through our technology. We will drive more synergies with the aim of maximizing the value provided by both companies.”
Lee Pilsung, CEO of Sandbox Network, said: “The MOU with AnyMind Group not only provides global marketing expansion for the creators but also we expect to build sustainable growth opportunities together.”
