When we created the 2020 version of this report, the focus was solely on influencer marketing.
With this 2021 report, we’re looking to uncover various trends happening within the influencer marketing space and wider creator economy in Asia, especially when matched with data from yesteryear.
The State of Influence in Asia 2021 report aims to help marketers, influencers and content creators to make increasingly informed decisions on influencer marketing and the creator economy, and drive education around the new era of influence across the region, ultimately furthering the industry for more impactful and efficient marketing and commerce.
This report leverages data points from over 200,000 influencers through the AnyTag platform, and over 2,000 influencer marketing campaigns conducted across Asia over the past year. All figures shown are accurate as of publication date.
The State of Influence in Asia 2021 report covers markets including Cambodia, Hong Kong, Indonesia, Japan, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam. We’ve also added India into the mix, which is a highly exciting market for now and the future.