D2C apparel brand Lil Ambition to hold audition to select brand models

AnyMind Group, an end-to-end commerce enablement company, together with Lil Ambition, a brand created by live commerce streamer Momoko Ushie (Momochi) with the help of AnyMind Group, has today announced that Lil Ambition will be holding auditions to select brand models for Lil Ambition on the fan community service CHEERZ.

The selected candidates will model the brand’s 2023 Summer collection in an ad, which will be featured in a giant outdoor ad at Shibuya station in May. The models will also receive Lil Ambition products.

Benefits
1. Lil Ambition will feature the selected models in a giant ad at Shibuya station in Tokyo.
*Promotional ads and activities in front of the ad space are strictly prohibited
The 1st and 2nd candidates, together with a judge, will be appointed as a brand model for Lil Ambition.

2. Lil Ambition products
1st place: ¥50,000 (tax inclusive) worth of products
2nd place: ¥30,000 (tax inclusive) worth of products
3rd place: ¥10,000 (tax inclusive) worth of products

For more information about the contest, head here.