D2C apparel brand Lil Ambition launches loungewear collection to celebrate 1st anniversary

　AnyMind Group, an end-to-end commerce enablement company, has today announced that it has powered direct-to-consumer (D2C) apparel brand Lil Ambition to launch a loungewear collection to celebrate the brand’s 1st year anniversary. The new collection will go on sale on Lil Ambition’s official online storeon 8.30pm Japan Standard Time on 29 November 2022.

Through a combination of AnyMind’s Brand Commerce platforms including AnyX for e-commerce management, AnyFactory for manufacturing, AnyLogi for logistics and AnyChat for customer experience, Momochi was able to launch and grow her D2C brand.

In addition to the online launch of its loungewear collection, the brand will hold a one-day physical event on Friday, 25 November 2022 at IWAI OMOTESANDO in Omotesando, Tokyo. An additional pop-up store will also be held at GoOn TOKYO in Jingumae, Tokyo, on 26 and 27 November 2022.

The pop-up store will provide visitors with an opportunity to get their hands on this latest collection, and also provide an opportunity to view popular items that are already on sale. Items from previous collections that were sold out will also be available in limited quantities.

Lil Ambition is an apparel brand by Momochi (Momoko Ushie), a live streamer who is popular amongst Japan’s Generation Z. The products have been created together with feedback and opinions from Momochi’s fans, including that of its latest collection.

For more information on the latest collection, head on over here: https://anymindgroup.com/ja/news/press-release/lil_1st_anniv/