AnyMind Group, an end-to-end commerce enablement company, has today announced that Air, who is part of Japanese YouTube group “くれいじーまぐねっと CrazyMagnet,” has launched her own D2C brand, Fukujyugaibou, by tapping on AnyMind Group’s tools and offerings including AnyX, AnyChat, AnyFactory and AnyLogi. Products from Fukujyugaibou will go on sale at the brand’s official online storefrom 19:00 Japan Standard Time on 23 September 2022. There will also be a pop-up store at Laforet Harajuku from 17 to 19 September 2022 to celebrate the brand’s launch.
The brand and products were inspired by overseas popular culture, offering sporty and fashionable undergarments and unisex clothing, and include sports bras and shorts that can be worn not just as undergarments but also as fashionable everyday items, along with unisex sweatshirts. The brand’s concept was developed around “unveiling the goddess,” with the word “unveil” describing how Air shows her true self just to a limited number of people, and expresses strength and beauty without the need to be flirtatious. On the launch of her brand, Air said: “I am pleased to announce the launch of my dream underwear brand Fukujyugaibou. The concept of Fukujyugaibou is based on the strength and beauty that does not flirt, and the dignified woman who is not bound by anything or anyone. I decided to launch this brand because I love lingerie and sportswear and wanted to create something I would like to wear someday. Underwear is something that I rarely have the opportunity to show to others, but since Fushugaiho’s underwear can be worn as a top, I want people to express themselves as they are to the fullest! Wearing a Fukuju Gaijin item will make your day happy! I want you to wear it to the gym and to your personal wear! Let’s enjoy fashion with your own style! I wish for many people to be happy!”
Product lineup
Sporty Bra and Sporty Shorts
The pop-up store will run from 17-19 September 2022 from 10:00-20:00 Japan Standard Time (except for 19 September, which will be until 19:00). It is located at Laforet Harajuku 2F, 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001. Tickets for the pop-up store will go on saleon 1 September, costs ¥500 and can be used as a ¥500 coupon at the cashier.
