D2C innerwear brand Fukujyugaibou launches 3rd collection and holds pop-up stores in Fukuoka and Osaka

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese direct-to-consumer (D2C) innerwear brand, Fukujyugaibou, will launch its third apparel collection. To commemorate the launch of the brand’s third collection, the brand will hold pop-up stores in Fukuoka (June 17-18, 2023), and Osaka (June 24-25, 2023). The new collection will be available for sale at the brand’s official online store from June 27, 2023, at 7:00 P.M. Japan Standard Time.

Fukujyugaibou is a D2C brand created by Air, who is part of the Japanese YouTube group “くれいじーまぐねっと CrazyMagnet,” a channel that is popular with Japan’s Generation Z. Fukujyugaibou sells sporty and fashionable innerwear and unisex items that are inspired by overseas popular culture. The brand has tapped on AnyMind Group products to launch and grow, including AnyX for e-commerce management, AnyLogi for logistics management, AnyChat for customer engagement, and AnyFactory for manufacturing.


The third collection by the brand contains items such as t-shirts, tank tops, cargo pants, towels and tote bags. For more information about the items and pop-up stores, please head here.