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AnyMind Group selected as exclusive online distributor and e-commerce enabler in Japan for Korea’s FORENCOS

The 36-year-old Korean cosmetics brand will tap on platforms such as AnyX, AnyTag, AnyLogi and AnyChat in addition to operational expertise for Japan

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that FORENCOS, a South Korean beauty and cosmetics brand, has selected AnyMind Group as its exclusive online distributor and e-commerce enabler for Japan.

FORENCOS is a Korean beauty and cosmetics brand established in 1988 and its products are sold in domestic department stores such as Lotte Department Store and Shinsegae Department Store. Since 2018, its lip tints have gained popularity, earning the brand the nicknames “Tint Master” and “National Tint” due to their popularity among women of the “MZ generation.” Having garnered strong reception in Korea, the brand is now expanding through e-commerce and influencer marketing, in addition to its existing efforts in offline product distribution.

Through AnyMind Group’s BPaaS model, the company will provide its proprietary platforms, local networks and operations services in Japan to FORENCOS, with a scope that includes comprehensive support for cross-border e-commerce operations. FORENCOS will tap on a platform suite that includes AnyX for e-commerce operations and analytics, AnyLogi for logistics, AnyTag for influencer marketing and AnyChat for customer support, in addition to in-market support for import handling and domestic distribution.

Gwangmyung Song, Director of FORENCOS, said: “FORENCOS has already been ranked No. 1 in the Japanese domestic review site rankings and No. 1 in the Qoo10 rankings multiple times. We have decided to enter into this partnership with AnyMind Group because we believe that we can generate even greater synergies through this collaboration. We are very pleased to be working with such a valuable partner that is making a name for itself in the global market, and we hope that this collaboration will help FORENCOS become a brand that is loved by Japanese customers in the Japanese market.”

Akinori Kubo, Business Head of Cross-Border E-Commerce, AnyMind Group, said: “We are very pleased to be involved in supporting the sales of the FORENCOS brand in the Japanese market. We will provide comprehensive, data-driven support for product sales by leveraging our various platforms and technologies, including AnyX, AnyLogi, and AnyTag. We will contribute to the further growth of FORENCOS in the Japanese market by providing a BPaaS model solution that combines our e-commerce operations with our technology.”

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