AnyMind Group, an end-to-end commerce enablement company, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have today announced that ARAKA, a direct-to-consumer outdoor brand produced through AnyMind Group’s D2C offerings and created by UUUM’s exclusive creator Tsuriyokadesyou, has collaborated with headwear and apparel brand New Era® to launch a headwear collection under the ARAKA brand.
The headwear collection will go on sale on the ARAKA official online store on 25 June 2022 at 6:00 p.m. Japan Standard Time.
Product lineup
ARAKA × NEW ERA Adventure Light Tech Waterproof
This bucket hat is ideal for outdoor activities and is made of Birzatec, a highly functional material that is water-repellent, waterproof, and moisture permeable. The ARAKA and New Era® logos are displayed on the side of the cap. The inside of the hat is made using a contact-cooling type fabric, reducing discomfort when worn. The washable design makes aftercare easy even if sweat or dirt gets on it. The simple all-black design means that the hat can be worn by a wide range of people regardless of gender.
Price: ¥6,910 (¥7,600 including tax)
Color: Black
Size: SM / ML / LXL
ARAKA × NEW ERA 9THIRTY Tech Waterproof
This cap is made of Brizatec, a highly-functional material that is water-repellent, waterproof and breathable. With a soft and comfortable fit, the adjustable 9THIRTY (by New Era®) allows for size adjustment. The ARAKA and New Era® logos are displayed on the side of the cap. The inside of the hat is made using a contact-cooling type fabric, reducing discomfort when worn. The washable design makes aftercare easy even if sweat or dirt gets on it. The simple all-black design means that the hat can be worn by a wide range of people regardless of gender.
Price: ¥5,910 (¥6,500 including tax)
Color: Black
Size: Free size (Adjustable)
ARAKA is an outdoor brand that delivers experiences that make outdoor life in the great wilderness and urban life in the big city even more enjoyable, based on the concept of “making the great outdoors a playground.”
The origin of the name “ARAKA” comes from a dialect of Saga prefecture, which means “Oh no!” and is a word that expresses surprise. It is our hope to become the world’s freest outdoor brand that delivers unprecedented experiences by creating original products from a unique perspective.
