AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, publishers, marketers and business owners, has today announced that the company has worked with Filipina actress, model, singer and race car driver, Rhian Ramos, to produce and launch bās, Ramos’ first direct-to-consumer (D2C) jewelry brand. The launch coincides with Ramos’ 15th year since starting her career in showbiz. The first product lineup from bās includes a range of classic and minimalist jewelry pieces curated by Rhian, including a bracelet, necklace and earrings.
Working with AnyMind Group, Ramos was able to utilize various tools and resources for D2C, including AnyFactory and AnyShop, along with support for the planning and designing of products. The core concept of bās was created around completing or elevating fashion styles by turning “blah” styles into great and stunning looks, simply by donning bās jewelry.
Product lineup
Items can be found on the bās online store.
Xavier Bracelet
Made of two Xavier chains stacked on top of each other, this bracelet gives you a basic minimalist look with a touch of personal style, and comes with a limited edition, collectible bās box and pouch. The bracelet can be paired with the Xavier Necklace and Xavier Earrings.
Details: – Gold plated copper with stainless steel extenders – 2 layers on 7 inches with 1.5 inches extender chain
Xavier Necklace
Perfect as a loose choker or as a regular-length (15” chain adjustable up to 17”) necklace, the Xavier Necklace is designed to be versatile to match your basic pieces – as a classic statement chain by itself, or as an additional piece to your layers. The necklace can be worn together with the Xavier Earrings and Xavier Bracelet for a matched look, and comes with a limited edition, collectible bās box and pouch.
Details: – Gold plated copper with stainless steel extenders – 15” with 2” extender chain
Xavier Earrings
With its removable chain, the Xavier Earrings brings an edge to the classic danglers. Wear long for an eye-catching look, or wear as a basic hoop! Pair with the Xavier Necklace and Xavier Bracelet for a classic matched style. The earrings come with a limited edition, collectible bās box and pouch.
Details: – Gold plated copper with stainless steel hoops – Hoops with 3 oblong links each
About Rhian Ramos Rhian Ramos has been in the Philippine showbiz industry for 15 years. She first starred in television series like Captain Barbell and Stairway to Heaven, and has grown her career into success across media, as a singer, a host, and now business owner. Her passions include maintaining an active lifestyle through a well-balanced, delicious and nutritious diet, consistent and strong exercise, and embracing the concept of minimalism and balance through her fashion and design choices.
Instagram: https://www.instagram.com/whianwamos/YouTube: https://www.youtube.com/c/whianwamos/
