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AnyMind Group launches first influencer D2C brand in Indonesia

Nathalie Holscher’s brand, SNH, looks to provide versatile and comfortable apparel for Indonesian youths

AnyMind Group, a business enablement platform that develops and provides technology and solutions for influencers, marketers, publishers and business owners, has today announced the launch of SNH, a lifestyle apparel brand by Indonesian digital content creator, singer and actress, Nathalie Holscher. This is the first influencer D2C brand created in collaboration with AnyMind Group in Indonesia.

Through the AnyMind D2C for Influencers program, AnyMind Group covered costs from ideation and planning, sourcing and producing of products using AnyFactory, and e-commerce enablement through AnyShop. Holscher was heavily involved throughout the process, and also handpicked all available products, from materials and colours to designs and styles.

SNH limited versatile sweater

At launch, the apparel is available on Shopee and Tokopedia, and will feature two limited edition items (40 pieces each), including a simple yet stylish sweater (40 pieces only, retailing at IDR 249.000) and a trendy oversized t-shirt (40 pieces only, retailing at IDR 159.000). The full product lineup includes a sweater, t-shirt, waist bag, jogger pants and bucket hat. The products were inspired by Holscher’s vision of creating versatile and comfortable daily wear for productive young people.

Lidyawati Aurelia, Country Manager of Indonesia for AnyMind Group, said: “Over the past year, we have expanded significantly from a marketing company into a platform that enables individuals and enterprises to do business easily; launching various offerings in cloud manufacturing and e-commerce, whilst still growing stronger with our offerings in digital marketing, influencer marketing and publisher monetization. The launch of SNH by Nathalie Holscher is just the start, and we’ll continue to help marketers, influencers and publishers become even more borderless.”

Apart from AnyMind D2C for influencers, AnyMind Group also provides social media influencers and content creators in Indonesia and across Asia with brand collaboration opportunities through the AnyCreator app, and solutions including content production, monetization and optimization. Marketers can leverage on AnyMind Group’s influencer marketing platform, AnyTag, to discover, activate, manage, track and attribute influencer marketing campaigns. This is in addition to other solutions by AnyMind Group, including digital marketing through the AnyDigital platform, media monetization through the AnyManager platform, along with tools for cloud manufacturing and e-commerce.

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