CastingAsia, an AI-focused influencer marketing and technology company under AnyMind Group, will be partnering with Selangor Information Technology and E-commerce Council (SITEC) in Malaysia, to organize “2019 KOL与网红行销攻略” (KOL & influencer marketing strategy 2019) on 28th December 2018. The event will be held at SDCC – iCity, Shah Alam, Malaysia, and will focus on effective strategy planning for influencer marketing in 2019. Targeting corporate group management, personnel/general affairs, and marketing planning departments, the event will be held in Mandarin only.
Keynote speakers of the event include Passion Chiang, Business Development Manager for AnyMind Group in Malaysia, and Bvern Yip, Senior Influencer Marketing Strategist within AnyMind Group.
Founder of ‘MyStartr’, Malaysia’s first funding platform for creative projects, Mr. Goh Boon Peng, along with an AnyMind Group representative will be sharing about future trends in influencer marketing, and how marketers can amplify this locally. AnyMind Group representatives will also deep-dive into how artificial intelligence will transform the influencer marketing industry in 2019.
■ Event Highlights:
2019 influencer marketing trends in Malaysia
The importance of social listening in marketing planning
How different influencer categories can benefit your plan in 2019
Micro-influencers in Malaysia
Successful case studies in influencer marketing that will inspire your marketing plan
■ Event Overview:
2019 KOL与网红行销攻略 (KOL & influencer marketing strategy 2019)
28th December 2018
1:30pm to 4:30pm
SDCC – iCity, Shah Alam E-28-1, City Park, i-City, Jalan Multimedia 7/AG, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia
350 pax (pre-registration is required)
The event is free-of-charge
Selangor Information Technology and E-commerce Council (SITEC)
*The event will be conducted in Mandarin*