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CastingAsia to partner with SITEC in Malaysia sharing the latest influencer marketing strategy

Keynote speakers will share the latest influencer marketing trends in Malaysia and how AI plays a part in advancing influencer marketing.

CastingAsia, an AI-focused influencer marketing and technology company under AnyMind Group, will be partnering with Selangor Information Technology and E-commerce Council (SITEC) in Malaysia, to organize “2019 KOL与网红行销攻略” (KOL & influencer marketing strategy 2019) on 28th December 2018. The event will be held at SDCC – iCity, Shah Alam, Malaysia, and will focus on effective strategy planning for influencer marketing in 2019. Targeting corporate group management, personnel/general affairs, and marketing planning departments, the event will be held in Mandarin only.

Keynote speakers of the event include Passion Chiang, Business Development Manager for AnyMind Group in Malaysia, and Bvern Yip, Senior Influencer Marketing Strategist within AnyMind Group.

Founder of ‘MyStartr’, Malaysia’s first funding platform for creative projects, Mr. Goh Boon Peng, along with an AnyMind Group representative will be sharing about future trends in influencer marketing, and how marketers can amplify this locally. AnyMind Group representatives will also deep-dive into how artificial intelligence will transform the influencer marketing industry in 2019.

■ Event Highlights:

2019 influencer marketing trends in Malaysia

The importance of social listening in marketing planning

How different influencer categories can benefit your plan in 2019

Micro-influencers in Malaysia

Successful case studies in influencer marketing that will inspire your marketing plan

■ Event Overview:

Event Name

2019 KOL与网红行销攻略 (KOL & influencer marketing strategy 2019)


28th December 2018

1:30pm to 4:30pm


SDCC – iCity, Shah Alam E-28-1, City Park, i-City, Jalan Multimedia 7/AG, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia


350 pax (pre-registration is required)

The event is free-of-charge


Selangor Information Technology and E-commerce Council (SITEC)

*The event will be conducted in Mandarin*

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