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D2C brand “miour” by Mio Sakuma sells out within one minute of pre-sales starting

More than 4,000 users accessed the website from the live stream, and products sold out immediately with response exceeding expectations

 AnyMind Group, an end-to-end commerce enablement platform, together with Japanese influencer and beauty body researcher Mio Sakuma, launched Sakuma’s direct-to-consumer brand “miour” on Saturday, 11 December 2021. A limited number of items were released for pre-sale, during a virtual event streamed live on YouTube, with more than 4,000 users accessing the official online store. THe product was sold out in less than a minute after it went on sale.

The Essential Night Bra, which was so well received during the pre-sale, will go on sale to the general public on 17 December 2021 at 20:30 (Japan Standard Time), through the brand’s official online store:

For more information about the brand and products which will go on sale, click here.

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