Career
Senior Media Planning Executive
Marketing Solutions, Ho Chi Minh City
As a Senior Media Planning Executive, you'll be responsible for developing and executing strategic media plans to enhance brand visibility and engagement across various platforms. This role involves collaborating with cross-functional teams to optimize media budgets and deliver impactful campaigns.
What You Will Do
- Identify core media ideas for the brand/campaign, based on media research and client understanding
- Create media recommendations/proposals based on user insights and the media landscape to meet client objectives best
- Create cost proposals based on clear rationale and research
- Execute and manage the execution of plans with team members to ensure quality control
- Ensure all media KPIs are met
- Ensure the profitability of each project and individual project components
- Work with internal teams (account, planning, creative, influencers/KOL) to ensure project deliverables and timeline
- Update manager and internal teams on project status, together with insights and recommendations
- Couch junior team members on media planning
- Experience in (Facebook, Google, TikTok, Programmatic)
Who You Are
- Bachelor’s degree (communications, marketing, advertising, or media preferred)
- 2+ years of experience in digital media planning
- Strongly understands the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates an understanding of media concepts, formulas, and execution techniques.
- Fluency in spoken and written English.
- Good strategic thinking, analytical, and listening skills.
- Knowledge of 3rd party research and management systems tools: comScore, Nielsen, IMS, etc.
- Knowledge of programmatic advertising and 3rd party Ad serving.
- Excellent presentation and communication skills.
- Experience in a fast-paced work environment is a plus.
- Knowledge of performance & e-commerce planning is a plus.
Why You'll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-3 months salary amount)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- TGIF, monthly birthday, and other fun events
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment